SkillOnNet's Strategic Launch in Brazil's Gaming Market

SkillOnNet is making a significant strategic advancement by launching localized platforms PlayUZU.bet.br and BacanaPlay.bet.br in Brazil's freshly regulated online gaming sector. The Malta-based gaming firm has effectively secured provisional licenses, positioning itself as one of the country's pioneering operators in this domain. This is a clear indication of its commitment to widening its footprint across Latin America.

Brazil's regulatory framework for online gaming, which was signed into legislation by President Luiz Inácio Lula da Silva in December 2023, came into force on January 1, 2025. This legal framework introduces stringent licensing and taxation protocols designed to structure a promising market environment. According to analysts at Vixio, the market is expected to yield $2.9 billion in gross annual revenues by 2025, with projections for growth to $6.3 billion by 2028.

Custom-Tailored Local Brands

SkillOnNet's incursion into Brazil features two distinct offerings, each designed to cater to local preferences. PlayUZU.bet.br stands as the Portuguese variant of the beloved Spanish brand PlayUZU and focuses on fairness by eliminating wagering requirements and offering cashback on every transaction, no matter the outcome. This approach has gained substantial popularity among players throughout Latin America.

On the other hand, BacanaPlay.bet.br, which debuted in Portugal in 2020, caters to casual gaming enthusiasts. It embodies a light-hearted persona, as suggested by its name derived from the Portuguese word 'bacana,' meaning 'cool.'

Complementing these local adaptations is SkillOnNet’s expansive catalog of games, which includes top-tier slots, live casino tables, and unique titles from leading software developers. Operating in over 40 regulated markets worldwide, the company continues to set high standards for gaming exhilaration.

Ambitions and Growth in Latin America

Pedro Garcia, the Country Manager for SkillOnNet in Brazil, shared the company's optimistic outlook: "We believe Brazil will quickly become one of the biggest online gaming markets in the world. Our goal is to be a tier-one casino operator in this hugely significant new market by investing aggressively in marketing and brand development and establishing a strong local team. Our licensing in Brazil is a reflection of our commitment to regulatory compliance and to fair and responsible gaming, and we’re excited to showcase our specially localized high-quality content to a massive new audience."

SkillOnNet's venture into Brazil builds on its success in other Latin American regions, such as Mexico, Peru, and Buenos Aires City in Argentina. This move aligns with its broader strategy to penetrate regulated markets across the continent.

The company's expansion strategy was further enhanced in December 2024, when it boosted its content offerings through a collaboration with R Franco Digital. This partnership brought localized slot titles such as Santa Fe Respin and Book of Beer into SkillOnNet’s portfolio, reinforcing its presence in Spanish-speaking regions.

The regulatory changes in Brazil provide an unparalleled opportunity for operators like SkillOnNet to engage a rapidly growing audience of online gamers. By offering customized platforms and a firm commitment to transparency, the firm is positioning itself as a key player in Brazil’s dynamic gaming environment.

Source: SkillOnNet Launches PlayUZU and BacanaPlay in Brazil’s Regulated Gaming Market, lcb.org, January 8, 2024. 

By GamesAndCasino