S Gaming Enters US Market via BetMGM Partnership

S Gaming, a prominent developer in the online slot and casino game industry, has recently confirmed its eagerly awaited launch into the United States market. This major move has been accomplished through a strategic partnership with BetMGM, one of the most recognized iGaming operators in the country. The launch not only marks S Gaming's first venture into the tightly regulated US iGaming landscape but also represents a pivotal part of the company's broader strategy for global expansion, following its robust growth in other regions. The collaboration will bring a collection of S Gaming's renowned titles to BetMGM's online casino platforms across multiple regulated states. Enthusiasts in New Jersey, Pennsylvania, West Virginia, and Michigan will soon experience games like "Barnyard Bash Chicken Chase,” “Triple 7 Jackpot,” and “Cat and Mouse Collect," all of which have already gained popularity in other markets.

Strategic Partnership with BetMGM

The collaboration with BetMGM positions S Gaming for success, offering distribution and exposure through an established iGaming giant. BetMGM’s platform will expand its existing slot game selection, thereby offering even more variety to players. For S Gaming, this agreement is an essential foothold into a market that is expanding steadily on a state-by-state basis. The leadership at S Gaming regards this milestone as a defining moment. Charles Mott, CEO and Co-Founder of S Gaming, expressed enthusiasm about the partnership. He stated, "This is the absolute best way to enter the New Year, with one of our most important market launches to date and with such a high-calibre operator." Furthermore, Mott highlighted the company's commitment to introducing "fun, sustainable content” that he believes is what the US market requires. Partnering with a renowned entity like BetMGM underscores S Gaming’s confidence in their product and mission, setting a foundation for continuing growth throughout 2026.

The Future Roadmap and BetMGM's Perspective

As BetMGM continues to compete in an increasingly crowded online casino space, the addition of S Gaming’s unique titles is seen as an opportunity to enhance player choice and enrich its portfolio. Oliver Bartlett, Vice President of Gaming at BetMGM, reinforced the significance of the deal, saying, "BetMGM takes pride in being the first in the United States to debut S Gaming's engaging content. This launch will add more slot titles to our already robust portfolio of games and sets the tone for what’s ahead in 2026 as we build the best online casino destination." For S Gaming, entering the US is a crucial part of its long-term plan. This initial foray is viewed as just the beginning, with more developments anticipated as the year progresses. The partnership between S Gaming and BetMGM not only reflects a mutual confidence in the growing US market but is indicative of an ongoing commitment to delivering quality gaming experiences to a burgeoning audience. Both companies are poised to benefit, with S Gaming's innovative titles reaching a wider audience than ever before. Source: “S Gaming to make hotly anticipated United States debut with BetMGM”, Press Release, January 15, 2026. [https://lcb.org/news/s-gaming-confirms-us-launch-with-betmgm-partnership] Source: “S Gaming to make hotly anticipated United States debut with BetMGM”, Press Release, January 15, 2026. [https://lcb.org/news/s-gaming-confirms-us-launch-with-betmgm-partnership] By GamesAndCasino