Push Gaming Launches iGaming in Michigan with BetMGM Partnership

Push Gaming, a leading UK-based B2B gaming provider, has officially entered the US iGaming market. This move comes with their latest launch in the state of Michigan, achieved through an exclusive partnership with BetMGM. This event signifies Push Gaming's first foray into the American market. Prior to this, the company had expanded its operations in Canada, specifically in Ontario. The strategic alliance with BetMGM enables players in Michigan to enjoy a selection of Push Gaming's popular titles such as 'Big Bamboo' and the recently celebrated '10 Flaming Bisons,' which quickly gained traction after its release in late 2024. This deal is also set to introduce forthcoming titles developed exclusively under the MGM Resorts International brand. Games like 'MGM Grand Gamble,' 'MGM Emerald Nights,' and 'Bellagio Diamonds' are anticipated to make their debut in the market soon.

Strategic Market Penetration in Michigan

The decision to launch in Michigan was a calculated move by Push Gaming, recognizing the state as a pivotal hub for iGaming activities. According to the Michigan Gaming Control Board (MGCB), the state reported an impressive gross internet gaming revenue exceeding $218.5 million in March of 2025 alone. This establishes Michigan as a lucrative market with robust mobile gaming adoption and a dedicated player base, enhancing its attractiveness for new market entrants. In a statement, Andy Bentley, COO of Push Gaming, expressed the company's enthusiasm about entering the US. He emphasized Michigan's vibrant nature as a market and praised their exclusive partnership with BetMGM, a leading and well-respected operator in the US gaming industry. Bentley also noted, "This launch is more than just a milestone. It's a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we're confident we can grow a loyal and engaged player base in the US."

Focus on Exclusive Content and Responsible Gaming

The collaboration between Push Gaming and BetMGM strengthens their prior relationship established in Ontario, showcasing a mutual commitment to offering high-quality, localized gaming experiences. These exclusive MGM-branded titles are set to resonate with Michigan's varied gaming audience, thereby reinforcing BetMGM's position as a leader in content within the US market. Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, commented on the partnership, "A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming. We take pride in being the first operator to bring Push Gaming's content to the United States, especially in a leading iGaming market like Michigan." Alongside expanding its gaming repertoire, BetMGM remains steadfast in advocating for responsible gaming practices. They have integrated the GameSense program, developed and licensed by the British Columbia Lottery Corporation, across their platforms. This initiative, complementing existing responsible gaming tools, aims to promote safe and informed gaming habits among players. With the Michigan launch acting as a springboard, Push Gaming aims to extend its presence across other regulated states in the US, guided by an exclusive and entertainment-driven content strategy. Source: “Push Gaming launches US operations in Michigan through BetMGM partnership”, pushgaming.com, Jun 5, 2025. By GamesAndCasino