ProgressPlay Pursues Flexible Growth Paths in 2025

In 2025, ProgressPlay embarked on a year of strategic expansion that did not confine its partners to a singular path. Unlike other platforms that set a rigid operational trajectory, ProgressPlay carved out multiple pathways for growth. This flexible model empowered operators with the freedom to choose their scale of operations, resulting in steady growth across its casino and sportsbook ranges, as well as fortifying newer components of its business. Throughout the year, ProgressPlay increased its partnerships with new game suppliers and operators, while also enhancing its technological framework. While the company's white-label casino and sportsbook services saw consistent growth, it was the Standalone License solutions and the Sweepstakes vertical that witnessed significant momentum. This dual approach to innovation evolved the manner in which operators utilized the platform and broadened its network to encompass over 130 brands.

Standalone License: A Central Growth Engine

The Standalone License emerged as a pivotal contributor to ProgressPlay's success in 2025. This offering is specifically tailored for operators desiring to maintain control over their branding, data, and revenue streams, allowing them to operate autonomously using ProgressPlay’s infrastructure. "The Standalone offering isn't just a product; it's an empowerment tool," asserted Marina Nahhas, the Head of Sales and B2B Marketing at ProgressPlay. "It can be used to launch distinct, fully-owned iGaming operations at remarkable speed which we are showcasing at ICE Barcelona 2026 next month." This model is particularly attractive to brands in established markets that seek compliance and operational independence. By addressing these needs, the Standalone License became a primary expansion channel throughout the year, providing a foundation for partners wanting to preserve authority over their operational facets while eliminating the complexities of building their own platforms.

Broadening Horizons with Sweepstakes Solutions

ProgressPlay also dedicated efforts to its Sweepstakes vertical during 2025, positioning the solution as a gateway for social casino operators wanting to explore real-money gaming models. “Sweepstakes represents the perfect convergence of engagement and accessibility,” emphasized Nahhas. “Our solution allows partners to tap into a vast player base with familiar, entertaining mechanics, creating a seamless bridge into regulated gaming. The growth here hasn't been incidental; it's the result of a focused build-out of tools, content, and frameworks specifically for this model.” The development of the Sweepstakes solution provided an engaging yet compliant environment for operators, complementing the Standalone approach and offering a pathway tailored for emerging or engagement-centric markets. As ProgressPlay lays groundwork for entering 2026, it concludes the year by reinforcing its adaptability. With a platform keenly poised to facilitate varied business objectives, the company resists the trend of narrow concentration. "2025 was about proving our platform's versatility," summarized CEO Itai Lowenstein. "We don’t believe in a monoculture. Our strength over the last 13 years is providing the robust, compliant, and richly featured infrastructure that allows diverse partners to execute their unique vision, whether that’s through full brand ownership with a Standalone license or capturing a new demographic with Sweepstakes. As we move into 2026, we’re not just scaling up; we’re scaling choice.” Source: "A Year Of Engineered Choice For ProgressPlay", Press Release, December 2025 By GamesAndCasino