Pragmatic Play Launches New Live Casino Studio in Colombia

Pragmatic Play has taken a significant step in expanding its presence in Latin America by inaugurating a cutting-edge live casino studio in Bogotá, Colombia. This strategic development is part of the company's broader initiative to enhance its offerings across the rapidly growing regulated markets in the region. The new facility signifies Pragmatic Play's dedication to providing high-quality, localized gaming experiences specifically tailored for the Latin American audience, ensuring they remain a strong contender in the iGaming sector.

Innovative Studio Features and Localized Content

The Bogotá studio, developed and operated by ARRISE, a prominent service provider in the iGaming industry, represents a substantial investment of over $15 million. This ambitious project is projected to create upwards of 1,500 jobs, demonstrating the tangible economic impact of this expansion. The facility boasts more than 100 gaming tables and showcases Pragmatic Play's premier live casino games including roulette and blackjack. These games are facilitated by native Spanish and Portuguese-speaking dealers to deliver an authentic and engaging gaming experience to local players. A standout feature of the studio is its integration of Smart Studio technology, which enables operators to implement distinctive branding and custom layouts, thereby enhancing the user experience. Additionally, Pragmatic Play is set to introduce Latin America-themed versions of international favorites such as Mega Roulette, along with new live game shows anticipated to launch in 2026. This focus on localization and customization highlights Pragmatic Play's commitment to meeting the diverse needs of the Latin American market.

Strategic Growth and Compliance with Regulatory Standards

Paul Dever, CEO at ARRISE, emphasized the importance of the new studio, stating, “We are very proud to unveil this new studio – a cutting-edge facility that goes far beyond premium live casino content. With localised games, native-speaking dealers, flexible branding options, and full regulatory alignment, it stands as a clear example of our commitment to helping operators deliver truly authentic, player-centric live casino experiences across Latin America.” Furthermore, Pragmatic Play continues to advance its product offerings with ongoing innovations in sports betting and live casinos. Pragmatic Play Sports has refined its data visualization tools, delivering enhanced pre-match and in-play widgets across a wide range of sports. The scope now covers 18 major sports with over 30,000 events monthly, ensuring nearly 40 languages are supported. This expansion highlights the company’s focus on providing comprehensive and accessible content while maintaining adherence to the highest standards of compliance. The organization has also introduced "Money Time," a dynamic addition to its live casino repertoire, built around a 54-segment wheel with multipliers and bonus rounds for added excitement. Moreover, acknowledging changes in regulatory landscapes, Pragmatic Play has strategically exited the U.S. sweepstakes casino market, reinforcing its commitment to transparent and responsible gaming practices. This balancing act of innovation and compliance positions Pragmatic Play as a formidable leader in the global iGaming entertainment sector. Source: “Pragmatic Play Expands Latam Offering as New Live Casino Studio Launches in Colombia”, pragmaticplay.com, October 27, 2025. By GamesAndCasino