Pragmatic Play Expands BPLAY Partnership with New Live Casino Enhancements

Pragmatic Play has deepened its collaboration with Argentine iGaming operator BPLAY by unveiling an expanded suite of Smart Studio Live Casino tables. This move is targeted at delivering customized gaming experiences to audiences across key provinces in Argentina. Under the newly extended agreement, Pragmatic Play will roll out newly conceptualized tables featuring Roulette, Auto Roulette, Auto Mega Roulette, and Blackjack X through its innovative Smart Studio platform. This solution allows operators to develop fully branded, customizable Live Casino environments, providing a unique blend of localized gaming experiences. The launch is set to reach BPLAY’s audience across Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza, and Buenos Aires, thereby solidifying the operator’s presence within Argentina’s regulated gaming sector.

Tailored Experiences with Smart Studio Technology

The Smart Studio platform from Pragmatic Play offers unmatched flexibility, enabling partners to create immersive Live Casino experiences that align precisely with local preferences. Through advanced technology, operators can adjust various aspects, from table aesthetics to gameplay presentation, ensuring their identity is consistently showcased in every offering. For BPLAY, introducing these novel Smart Studio tables is part of an overarching strategy to not only enhance their offerings but also deepen their engagement with local players. By crafting visually and functionally coherent environments across regions, they aim to fortify player connections. Victor Arias, Vice President of LATAM Operations at ARRISE powering Pragmatic Play, underscored this significant development by commenting on the sustained and growing partnership between the companies, emphasizing their shared goal to enhance localized Live Casino experiences.

Strategic Growth in Local and Global Markets

BPLAY views this partnership extension as a pivotal move in bolstering its player-centric Live Casino services. Leopoldo Saravi, Product and CRM Manager at BPLAY, noted the importance of integrating Smart Studio content to enhance not only their product breadth but also boost brand engagement and player connectivity across Argentina. This rollout signifies another milestone within Pragmatic Play’s broader strategy of regional expansion. Latin America is highlighted as one of the company’s most rapidly growing markets, with Argentina playing a central role in their localized, multi-product approach. Not stopping at Live Casino offerings, Pragmatic Play continues broadening its global portfolio, which includes Slots, Bingo, and Virtual Sports. Their development capacity allows up to eight new slot titles monthly, facilitated through a unified API system that streamlines delivery and enhances scalability and localization in regulated markets worldwide. This collaboration with BPLAY thus aims to set new benchmarks for localized Live Casino entertainment in Argentina’s vibrant gaming sector. Source: “Pragmatic Play Expands Smart Studio Offering With Bplay In Argentina”,0pragmaticplay.com, November 11, 2025. By GamesAndCasino