Playtech and Bar One Racing Launch New Digital Platform in Ireland

Playtech has officially unveiled a pioneering digital sportsbook and casino platform in Ireland, in collaboration with Bar One Racing. This development marks a significant step in their longstanding partnership, resulting in a new multi-year agreement. This enhanced alliance cements Playtech's position as the exclusive technology provider for Bar One's online sports betting and gaming operations, illustrating a major breakthrough in their relationship.

Comprehensive Digital Solutions and Market Expansion

The new Bar One Digital platform is wholly underpinned by an extensive suite of Playtech's products and services. This comprehensive package includes capabilities across sports betting, casino, live casino, and lotto, along with advanced player tools like BetBuddy and PTMS. Moreover, a variety of third-party integrations ensure competitiveness and adaptability to meet shifting customer demands. A notable aspect of this partnership is the integration of Playtech's Operational Services framework. This solution is crafted to enhance platform efficiency, boost customer engagement, and enact robust risk and payment management strategies. With these systems in place, Bar One stands to offer a bespoke, secure, and high-performing digital betting experience that aligns with modern consumer expectations. The four-year agreement, previously announced in November 2024, encompasses not only the Irish digital sportsbook launch but also extends Playtech's digital betting services throughout the UK and Ireland. This strategic move allows Playtech to deliver its full spectrum of casino and live casino offerings across both markets, considerably broadening the partnership's scope. Playtech continues as the exclusive supplier of SSBTs within Bar One’s retail locations—a critical component of Bar One’s ongoing retail upgrade strategy. Their ongoing transformation of retail outlets in Ireland with the installation of new, state-of-the-art sports betting terminals reinforces the company's potential for a robust hybrid retail-digital future.

Shared Vision and Commitment to Innovation

Expressing his enthusiasm for the deepening collaboration, Yori Arami, VP Sports Commercial at Playtech, noted, "Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies." Echoing this sentiment, Bar One’s CEO Barney O’Hare emphasized the significance of innovation in the company’s evolution: "We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company." This latest initiative reiterates both companies' commitment to offering high-quality, customer-centric digital experiences across both retail and online venues. Together, Playtech and Bar One Racing are setting a benchmark for digital transformation in the sports betting and gaming industry. Source: “Playtech launches Bar One Digital in Ireland, expanding partnership”, linkedin.com, August, 2025 By GamesAndCasino