PlayOJO Revitalizes Its 'It's Alive' Campaign with Creative Flair

PlayOJO, a leading name in the online casino industry and a part of SkillOnNet, has once again joined hands with UK-based creative agency Isobel to invigorate its marketing strategies. The focus is on refreshing the widely acclaimed 'It's Alive' campaign, which originally gained traction with its innovative take in 2023. Set to launch in the UK on July 29, the next phase of the campaign aims to captivate audiences with an even more engaging display of creativity. The theme continues to revolve around a playful yet eerie undead motif, promising to deliver an exciting mix of spook and entertainment.

A Celebration of Live Casino

The highlight of this renewed campaign features an animated advertisement that morphs a typical graveyard into a lively arena celebrating the thrill of live casino games. The ad uses imaginative visuals of zombie hands emerging from the ground to join glowing gaming tables, symbolizing PlayOJO's commitment to providing an unrivaled live casino experience. The ghostly backdrop transforms into a vibrant, neon-lit environment, epitomizing the dynamic energy of PlayOJO's wide array of live casino games. True to the brand's identity, the ad combines charming peculiarity with humor, distinguishing PlayOJO in a crowded marketplace.

Global Launch and Creative Strategy

Initially, this spirited campaign will make waves on TV and digital platforms throughout the UK, covering popular networks such as Sky, Channel 4, and ITV. Plans are in place to extend its reach to international markets, including Spain, Canada, and parts of Latin America later this year. This expansion will see the ad featured not only on traditional television but also on BVOD services, social media, and online platforms. PlayOJO's Chief Marketing Officer, Peter Bennett, underscores the importance of creative distinction in a competitive domain, stating that originality and boldness are vital for brand alignment and commercial success. The collaboration with Isobel provides a creative platform that aligns with their brand ethos while remaining commercially effective. Rob Fletcher from Isobel highlights the opportunity to evolve the campaign's unique creative story, enhancing it with fun elements like zombie hands and immersive lights to showcase PlayOJO's unique approach to live casino gaming. The ad effectively portrays that PlayOJO's live casino offerings are not just about playing differently; it's an exuberant experience fueled by inventive CGI effects and an animated musical score. Source: "PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative", Press Release, Jul 29, 2025. By GamesAndCasino