Sounds Like OJO Time – Popular Casino Launches Exciting New Campaign

The popular casino Play OJO has launched a brand-new advertising campaign called ‘Sounds Like OJO Time’ to roll out over the next 12 months. The campaign will start in the UK on TV, digital and social media channels, before rolling out in Canada, Spain, Ireland and Latin America later this year and into 2025.

Play OJO’s bright pink and blue logo and website make it one of the world’s most distinctive and lively casino brands. And their new campaign reflects its upbeat nature through their ‘three-note sonic logo’.

In the ads, ordinary people suddenly get an unexpected lift to their day when the OJO jingle drops via an everyday situation such as the ping from a microwave oven or a car alarm or airport intercom. The jingle is the cue for some ‘OJO time’ where the upbeat music, dancers, crazy characters and even inanimate objects, suddenly become energised to start the party.

At the end of each ad the OJO logo appears with the classic ‘Feel the Fun’ tag line.

As always, the vibe with Play OJO is very much about entertainment and having fun rather than just playing to win.

The campaign was devised by London-based agency, Motel.

Global CMO of PlayOJO, Peter Bennet, said: “We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform. We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand's positioning. Now the PlayOJO sonic can come from anywhere – a microwave, an airport intercom, a referee’s whistle – the fun can start literally anywhere, anytime.”

A Groundbreaking Brand and Product

Play OJO took the UK market by storm back in 2017 when it launched thanks to its distinctive branding and ‘no bullshit’ promotions policy. This meant simplifying terms and conditions and being the first to run ‘no wagering free spins’ deals for their customers. These offers are more commonplace now but at the time they were unheard of.

PlayOJO also benefits from being on the Skill on Net platform, which allows it to offer close to 6,000 slot games with live leaderboards and a handy search and filter function to allow players to explore the catalogue and find games like their favourites with ease.

Mark Wadie, editor at UK casino comparison site, All Slot Sites, says it’s this combination of top-class brand, product and customer loyalty program that makes PlayOJO such a success.

‘OJO is one of the most popular brands in our listings and it’s really no surprise. It’s one of our most consistently popular slot sites for UK players because it has everything. The game catalogue is world class – few other platforms can match it – and the deals they offer always attract a lot of attention from our readers. The new campaign looks fun and no doubt will keep OJO in the minds of players for the next 12 months.’

You can expect to see a flood of OJO ads across your TV, computer and mobile screens over the coming weeks and months..