With the highly-anticipated G2E Las Vegas event approaching, George Olekszy, Play’n GO’s Head of Game Retention, provided an insightful overview of the company's significant expansion within the U.S. iGaming market and its strategic future initiatives. Since its entry into the U.S. market in 2022, Play’n GO has rapidly broadened its footprint, consistently impressing with exclusive game releases and content uniquely catered to American audiences.
Notable Achievements and Popular Games
In discussing Play’n GO’s success stateside, Olekszy highlighted the exclusive launch of Piggy Blitz in partnership with BetMGM in late December 2023. Officially released across all licensed U.S. states on January 18, 2024, Piggy Blitz quickly gained popularity, particularly in New Jersey, where it ranked as the top new release in its first month. By February 2024, Piggy Blitz secured the fourth spot in the Eilers and Krejcik Online Game Performance Top Slots report, which is a notable achievement considering the game's short presence in the market.
Another spotlight title, Colt Lightning Firestorm, was introduced as a BetRivers exclusive before being made available to other partners. The initial performance and reception of Colt Lightning Firestorm in the U.S. have been exceptionally positive, reinforcing Play’n GO’s reputation in a competitive market.
Midnight Princess Power of Love, part of the successful Moon Princess series, also debuted strongly in the U.S. Olekszy attributed its early success to Play’n GO’s detailed approach to game development, emphasizing engaging characters, dynamic mechanics, and visually captivating graphics combined with a striking musical composition.
Reasons Behind U.S. Market Success & Future Aspirations
Olekszy discussed why Play’n GO’s games have resonated well with American players, pointing to the company's philosophy of designing for a global audience. “We always say that we design our games for a global audience, and we fundamentally believe our content is good enough to thrive anywhere in the world,” he stated. Although U.S. players are relatively new to online casino gaming, Play’n GO’s titles have garnered a warm reception.
Since its U.S. debut in 2022, Play’n GO is now operational in West Virginia, New Jersey, Pennsylvania, Michigan, and Connecticut, partnering with top operators and working to get more games licensed in additional states. Looking forward, Olekszy expressed confidence in the continued expansion, especially as more states are expected to open their markets to iGaming. “We have a publicly stated goal of being active in every regulated market in the world, and we plan to keep that promise,” he affirmed.
Upcoming releases include the eagerly awaited Midnight Princess 100 and Oasis of Dead, set to launch shortly, followed by Rise of Olympus Origins around Halloween. These titles are expected to build on the success of their predecessors and maintain Play’n GO’s traction in the U.S. market. As they gear up for G2E Las Vegas, Olekszy emphasized the importance of the event for showcasing their top offerings and connecting with partners.
Source:
'Play'n GO – Taking The USA By Storm', playngo.com, September 12, 2024.
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