Play'n GO and Veikkaus Partner to Enrich Finnish Gaming Scene

Play’n GO has recently made headlines by announcing a noteworthy alliance with Veikkaus, the state-run lottery organization of Finland. This partnership is a pivotal advancement for both companies, as it allows Finnish players to access Play’n GO's renowned games for the first time. Finnish gaming enthusiasts can now indulge in popular online slots such as Book of Dead, Reactoonz, and Gargantoonz, all made accessible through Veikkaus.

Play’n GO, acclaimed for its diversified portfolio comprising more than 350 top-tier games, operates across over 30 global jurisdictions, continually expanding its reach and impact. This collaboration not only increases Play’n GO's footprint but also enhances the gaming options for Finnish players, aligning with a mutual commitment to maintaining a secure gaming environment that prioritizes player safety and entertainment.

Mutual Benefits of the Strategic Alliance

This strategic union between Play’n GO and Veikkaus is emblematic of their shared dedication to responsible gaming, a crucial factor given current studies that highlight the public's aversion to Bonus Buy features in games. Henrik Gedda, Play’n GO's Head of Regional Sales for the Nordics and Eastern Europe, expressed his enthusiasm for the venture, remarking, “We’re pleased to team up with Veikkaus, a brand that is committed to a safe, sustainable industry, led by player entertainment, and who share our views on not offering Bonus Buy games. They are perfect partners for Play’n GO. We’re excited to see Veikkaus players interact with Book of Dead and Reactoonz for the first time, and we’re confident this partnership will prove to be very fruitful in the coming years.”

Veikkaus holds a unique position as the only authorized gambling provider in Finland, boasting a committed customer base of over 2.5 million individuals and offering a broad range of gaming experiences, from lotteries to slot and casino games. Both companies have placed emphasis on moderation and ensuring that gaming remains a form of thrill rather than a tool for financial gain. This shared vision underpins the partnership, setting a promising foundation for future collaboration.

However, it's important to note the Finnish government's intentions to dissolve Veikkaus' monopoly on gambling by 2026, an ambitious plan anticipated to open doors to a competitive market beginning in 2027. This development adds a layer of complexity and potential transformation for the future landscape.

Anticipating the Adventure of Beasts of Fire Maximum

As the festive season of Halloween approaches, Play’n GO is excited to unveil its latest slot extravaganza, Beasts of Fire Maximum. This cutting-edge 5x4 slot transports players to the awe-inspiring Great Plains, delivering an exhilarating gaming experience filled with unique mechanics and captivating visuals.

Building on the lore established in the original Beasts of Fire (2021), the game brings back the legendary buffalo, now energized by a mysterious meteor that endows them with even more formidable powers. Players will encounter features such as Charging Fire Beasts, adding extra buffalo symbols to the reels, intensifying the possibility of substantial winnings. The Expanding Reels feature in the game widens the potential for gameplay, enhancing the chances of significant wins. When three Scatter symbols appear, Maximum Burning Spins are activated, maximizing reels' height and increasing the potential for sizable payouts.

The thematic elements of Beasts of Fire Maximum echo the naturalistic and adventurous narratives of other acclaimed Play’n GO titles like Wild North (2015) and Viking Runecraft 100 (2023), ensuring a fusion of challenging environments and dynamic action.

With these captivating developments and renowned commitment to responsible practices, Play’n GO is set to engage Finnish players in new and exciting ways while upholding the values and regulations championed by Veikkaus. Source: “Play’n GO announces partnership with Finnish state-lottery Veikkaus”, playngo.com, October 23, 2024. By GamesAndCasino