Midnite Collaborates with Pragmatic Play for Live Casino Launch

In a strategic move that reinforces its position in the UK's regulated gaming market, Midnite has partnered with Pragmatic Play to launch an innovative live casino suite. This collaboration leverages Pragmatic Play’s state-of-the-art Smart Studio technology, enabling Midnite to offer a fully branded and customized live casino experience. Through this launch, Midnite aims to strengthen its brand identity and increase player engagement by providing a distinctive gaming environment tailored specifically to its audience.

The implementation includes some of Pragmatic Play’s most popular live casino titles, such as Blackjack, Blackjack X, Roulette, and Auto Roulette. By seamlessly merging visual and functional elements, Midnite has succeeded in creating an immersive and cohesive gaming experience reflective of its modern brand ethos.

Flexible Gaming Solution for Swift Market Penetration

At the heart of this collaboration is the flexibility and efficiency of Smart Studio technology. Unlike traditional bespoke live casino setups that require extensive time and capital investment, Smart Studio allows multiple operators to use shared tables. This significantly reduces both setup times and associated costs, making it an attractive choice for operators like Midnite.

This flexibility has empowered Midnite to accelerate its entry into the live casino segment, capitalizing on its reputation as a technology-driven innovator in the UK gambling landscape. This move is a strategic expansion, aimed at consolidating Midnite’s foothold and appealing to the younger generation of bettors. By integrating Smart Studio, Midnite not only strengthens its market presence but also showcases its commitment to providing cutting-edge player experiences.

Partnership Perspectives and Future Ambitions

The enthusiasm surrounding this partnership is palpable among executives involved. According to Irina Cornides, Chief Operating Officer at Pragmatic Play, "At Pragmatic Play, we’re committed to providing our partners with solutions that work best for them. Smart Studio reduces the cost and setup time associated with creating branded environments in live casino, making it the perfect choice for many operators. We’re thrilled to support Midnite as they continue to expand their offering and elevate the player experience in the UK."

Meanwhile, Chelsea Pinho, Midnite’s Senior Casino Manager, emphasized the importance of this milestone, stating, "Midnite is being crafted to give sports fans the best possible betting and gaming experience and this partnership with Pragmatic Play represents a significant milestone for us. Launching our own fully branded Live Casino suite gives us the tools to engage players in a way that’s authentic to the Midnite brand. The design, quality, and functionality of these games speak volumes, and we’re excited to bring a new level of immersive entertainment to our players."

Beyond the branding enhancements, the partnership confers several advantages, including 24/7 technical support, multilingual interfaces, and promotional tools, which are part of Pragmatic Play’s broader service offerings. These enhancements align with Midnite’s objectives of delivering seamless and top-tier gaming experiences. Additionally, the launch dovetails with Midnite's broader business trajectory, including recent partnerships like its agreement with Playzia, enriching its content portfolio with innovative offerings such as Love Island-themed slots associated with the 2025 television season.

Through these efforts, Midnite is poised to not only capture but lead the charge in next-generation iGaming experiences, leveraging Pragmatic Play’s advanced technology to meet the evolving expectations of digital-savvy players.

Source: “Midnite Launches Live Casino Suite with Pragmatic Play's Smart Studio”, lcb.org, August 20, 2025

By GamesAndCasino