Leveraging the 2024 Summer Olympics for Sports Betting Success

As the 2024 Summer Olympic Games commence, the sports betting industry buzzes with potential lucrative opportunities, particularly post-UEFA Euro. This period, usually slow, transforms with the Olympics, offering golden chances for betting operators. SOFTSWISS, a frontrunner in iGaming technology, unveils essential tactics to help bookmakers capitalize on this global sports spectacle.

Innovative Opening and Diverse Sports Galore

Marking a departure from conventional ceremonies, the 2024 Olympics was inaugurated on the Seine with 10,500 athletes parading on boats, infusing novelty into the event alongside the introduction of breakdancing as an Olympic sport. These elements are expected to captivate new viewers and enrich the games' dynamics. Outside the popular sports like soccer, basketball, and tennis, which draw major crowds, the Olympic Games feature 45 sports disciplines, providing a broad market for bookmakers to attract fans of less popular sports through varied promotional offers and bonuses, thus broadening their customer base.

Strategies for Maximizing Engagement and Profits

Geo-targeting is emphasized as an effective strategy to cater to bettors by enabling wagers on local athletes, enhancing relevance and engagement. Diversification in sports offered can balance betting risks and keep the betting atmosphere vibrant. Special attention is suggested towards sports like swimming, gymnastics, and archery for potential betting activities.

During the Olympics, leveraging national pride by targeting promotions around national teams can re-engage inactive bettors effectively, further enhanced by tools like the SOFTSWISS Sportsbook Budget Calculator which aids in efficient budget organization and operation profitability.

Source:

''SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games'', softswiss.com,  July 26, 204.

By GamesAndCasino