Incentive Games Enters UK Real-Money Market with Jumpman

Incentive Games has strategically expanded into the real-money gaming sector by launching a new division, Incentive Studios, and forging a groundbreaking partnership with Jumpman Gaming. Jumpman, recognized as one of the UK's most rapidly expanding iGaming networks, plays a pivotal role in this collaboration, marking the formal entry of Incentive's real-money gaming content into the UK market. This crucial development follows the March 2025 approval of Incentive's UK Gambling Commission (UKGC) license, signaling a new era for the company. The partnership paves the way for Incentive Games to bring its innovative real-money titles to UK audiences for the first time, leveraging Jumpman's dynamic network of casino and bingo platforms.

Introducing Incentive Studios' Fresh Gaming Approach

Incentive Studios is set to unveil its inaugural wave of real-money games, featuring reimagined versions of popular formats like Crash, Arcade, and Tower-style games. These initial offerings aim to gauge market interest and gather early user feedback ahead of a more comprehensive launch planned for Q3. With a wealth of experience in crafting successful free-to-play games globally, Incentive Studios now channels its expertise in player psychology and retention into the real-money gaming space. CEO John Gordon emphasized the studio's commitment to excellence, stating, "We've spent years refining the art of engagement in the free-to-play world. Now we're bringing that same level of craft, creativity, and player psychology to our real-money games. Incentive Studios is where innovation meets performance." The studio prioritizes creating games that engage players over the long term, focusing on satisfying gameplay mechanics and long-term engagement.

Jumpman's Player-Centric Partnership

Jumpman Gaming, known for its extensive array of bingo and slot sites across the UK, views this partnership as an ideal collaboration. "We're always looking for partners that bring something genuinely different to our players, and Incentive Games does exactly that. Their unique approach to game design and player engagement aligns perfectly with our mission to offer entertaining, rewarding experiences across our network," expressed Ambika Zutshi, Head of Casino Operations at Jumpman Gaming. With an array of new titles in development and plans for further UK partnerships, Incentive Games is poised to reshape its presence in Europe's mature iGaming market. Through its innovative new division and strategic alliances, the company is not only poised to deliver next-generation gameplay but also to provide substantial long-term value to both operators and players. Source: “INCENTIVE GAMES PARTNERS WITH JUMPMAN GAMING TO LAUNCH REAL-MONEY GAMES IN THE UK”, Press Release. Aug 11, 2025. By GamesAndCasino