Incentive Games Ventures into North American Market

Incentive Games, a notable provider in the business-to-business gaming sector, has expanded its global reach significantly by obtaining a Provisional Michigan gaming licence. This important step, sanctioned by the Michigan Gaming Control Board (MGCB), enables the company to offer its real-money games within Michigan's regulated iGaming market. This recent development is a landmark for Incentive Games as it marks their initial move into the North American regulatory space. Closely following the establishment of Incentive Studios, a specialized division dedicated to Real-Money Gaming, this move is expected to bolster the company's endeavors within the U.S. market and strengthen its growth in regulated jurisdictions worldwide.

Meeting Rigorous Standards: The Journey to Michigan Licensing

Acquiring the Michigan license was not an easy feat for Incentive Games. It involved meeting stringent requirements tied to operational security, responsible gaming practices, and comprehensive regulatory compliance. This accomplishment underscores the company's dedication to adhering to industry-leading standards and unlocks the vibrant and growing iGaming ecosystem of the U.S. Ahmed Baker, Chief Commercial Officer of Incentive Games, highlighted the significance of this achievement, emphasizing, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It's a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.” This strategic move allows Incentive Games to directly engage with local players, offering exciting new opportunities for collaboration and growth.

Entering the UK Market: Securing a UKGC License

In a parallel move in its expansion strategy, Incentive Games has also received authorization from the UK Gambling Commission (UKGC), renowned for its rigorous regulatory framework in the gaming industry. Awarded on March 27, 2025, this license allows Incentive Games to distribute its real-money gaming content to UK-approved operators. The UKGC is globally recognized as a leader in regulatory standards, and acquiring its license is an endorsement of Incentive Games’ operational integrity, services quality, and compliance commitment. The licensing process is thorough, scrutinizing aspects such as data protection, system security, and responsible gambling protocols. Successfully navigating these requirements positions Incentive Games favorably in one of the world’s most established and regulated iGaming markets. This development not only opens doors to the UK market but also reinforces the company's reputable standing in the global gaming industry, allowing them to showcase their robust gaming solutions in a mature market. Stakeholders view the UK licence as essential to their international expansion plan, helping fortify relationships with partners and players.

A Dual Milestone: Exploring Global Gaming Markets

The dual accomplishment of securing licenses in both Michigan and the UK is a pivotal achievement in Incentive Games’ aggressive global expansion strategy. Successfully navigating the complex regulatory environments of these markets highlights the company's capability to meet high industry standards. The Michigan licence, in particular, signifies Incentive Games’ initial venture into the expansive North American market while coinciding with the creation of Incentive Studios, which is central to their real-money product extension. Meanwhile, the UKGC license provides a strategic advantage in one of the world's most respected gaming jurisdictions, offering an opportunity for direct engagement and validation of their operational prowess. Together, these milestones enhance the company's growing reputation as a reliable and innovative global gaming supplier, marking a significant step forward in their expansion efforts. Source: ‘’INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE’’ Press Release. July 08, 2025. By GamesAndCasino