High 5 Games and DraftKings Strengthen Alliance in Ontario
In a strategic move to further reinforce their partnership, High 5 Games has recently widened its cooperation with DraftKings, extending their agreement to encompass the Canadian province of Ontario. This expansion aims to provide DraftKings' players in the region with a more comprehensive selection of exhilarating titles from the esteemed developer, thereby enhancing the gaming experience for Ontario-based users.
The decision to branch out to Ontario demonstrates both companies' commitment to exploring new markets and capitalizing on growth opportunities. As the iGaming industry continues to flourish, the duo is strategically positioning themselves to gain a competitive edge by offering a broader range of entertainment options to players in the region.
Most-Loved Titles Coming to Ontario
As part of the deal, High 5 will furnish its latest partner’s offering with its top-of-the-line gaming suite for the Ontario market. Players can anticipate a captivating gaming experience with popular titles such as Platinum Goddess, The Green Machine Supreme, and Triple Double Da Vinci Diamonds.
Existing Partnership Reaches New Heights
This latest development strengthens the already-established partnership between the brands. The two have previously teamed up in multiple markets like Connecticut, Michigan, New Jersey, and Pennsylvania, showcasing their successful collaboration.
As part of their long-term strategy, both the casino content developer and DraftKings are determined to venture into every regulated market within the United States. West Virginia is set to be their next destination, further expanding their footprint in the iGaming market.
Securing its Position in the US iGaming Market
The Ontario expansion comes on the heels of High 5 Games' continued efforts to solidify its presence in the US iGaming industry. In January 2023, the company inked a similar agreement with Rush Street Interactive (RSI) for the Pennsylvania market, demonstrating its commitment to growth and innovation.
Anthony Singer, CEO of High 5 Games, commented:“We are incredibly pleased to expand to more regulated markets through our ongoing partnership with DraftKings. As we continue on this growth trajectory, we feel privileged to offer new and exciting gaming content to the DraftKings fanbase while meeting our shared mission of servicing all iGaming states across North America as well as Canada.”
“High 5 Games and DraftKings expand partnership to launch in Ontario”, high5games.com, March 27, 2023.By Ivan Stefanovic