Groove Technologies to Attend ICE Barcelona 2026

Groove Technologies is set to attend the much-anticipated ICE Barcelona 2026, marking the event as an invaluable chance to connect with operators who are eager for long-term expansion strategies within the global iGaming space. Scheduled from January 19 to 21, 2026, at Fira Barcelona Gran Via, the event will witness participation from hundreds of exhibitors and attract tens of thousands of industry professionals. This strategic presence by Groove at such a renowned venue aligns with the company's objective to engage deeply with the market's growing demands, highlighting efficiency, regulatory compliance, and sustained business growth as critical priorities. The event provides Groove with an ideal platform to showcase its technology-centric B2B solutions that amalgamate content distribution, operational tools, and scalability, all consolidated within a single integration framework.

Innovative Strategy Aligned with Market Evolution

As the landscape of iGaming continues to mature, Groove Technologies addresses the increasing expectations related to localization, regulatory compliance, and enhanced player engagement. With over 15,000 games from more than 150 providers available through a single integration point, Groove's platform is designed to streamline complexity and drive growth across diverse jurisdictions. Rachel Tourgeman, Head of Partnerships at Groove Technologies, underscores the importance of direct collaboration at industry gatherings, stating, “The industry is moving beyond just offering games; it's about delivering the right localised content with the right tools to engage players in an increasingly competitive landscape. For us, ICE is the definitive venue to connect face-to-face with partners who are serious about scaling their business intelligently. We’re bringing our full suite of solutions to the table to explore how we can build and accelerate that growth together in 2026 and beyond.” These meetings will focus on strategic market entry, platform scalability, and tailored content strategies, encouraging operators to participate in discussions that drive actionable plans for the future.

Partnerships as a Pillar of Long-Term Growth

Groove Technologies emphasizes building robust, long-term partnerships over short-lived expansions. Business Development Director Giusy Campo reflects on the foundation of its successful B2B partnerships, stating, “Every meaningful partnership in this industry starts with a conversation. Our entire platform is built to be that growth catalyst for ambitious operators. As the lead on B2B sales, I’m personally looking forward to expanding my network and discussing the specific mechanics of success with current and future partners. Let’s transform potential into performance.” The company's engagement strategy at ICE Barcelona 2026 is aligned with significant industry trends focusing on personalization, compliance, and mobile-led engagement. Co-Founder and COO Yahale Meltzer articulates how Groove’s platform extends beyond aggregation, “Our platform is more than an aggregator; it's a comprehensive growth ecosystem. From the moment of integration, we give operators the marketing tools, analytics, and vast content library they need to launch fast, adapt to local player preferences, and scale efficiently across diverse regulatory environments. Meeting at ICE allows us to translate these capabilities into concrete strategies for mutual success in the year ahead.” This approach will enable Groove to further solidify its role as a growth enabler in the iGaming sector, poised to adapt dynamically to the evolving market requirements in 2026 and beyond. Source: “Groove Technologies Sets Sights on ICE Barcelona 2026, Showcasing the Future of Scalable iGaming Growth”, Press Release, December 2025. By GamesAndCasino