Galaxsys Teams Up with First Look Games for Global Expansion

On July 29, 2025, Galaxsys, a renowned game developer, announced a pivotal partnership with First Look Games. This strategic alliance is designed to significantly broaden Galaxsys' market reach in regulated markets worldwide. By teaming up with First Look Games, Galaxsys can now distribute its diverse portfolio, which includes engaging slots, fast games, and skill-based titles, through a vast network of reputable affiliate publishers. This collaboration marks a major step for Galaxsys, allowing it to showcase popular games, like 'Tower Rush' and 'Olympian Legends,' to a global audience. The core of this partnership is First Look Games' B2B platform, which connects Galaxsys' games to over 1,000 affiliate publishers. These publishers collectively reach over 20 million players across Europe, Latin America, and Asia. With this platform, affiliates gain seamless access to Galaxsys' game assets, approved promotional materials, and demo versions, which simplifies the promotion process and maximizes audience exposure.

Industry Leaders Highlight the Collaboration's Impact

The leadership from both companies has expressed enthusiasm about the collaboration's potential. Tom Galanis, the CEO of First Look Games, stated, “Fast games are having a real moment right now, and Galaxsys is right at the heart of that trend. Their titles not only grab players’ attention but keep them coming back. It’s exactly the kind of content our publishers love.” Likewise, Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, emphasized the strategic benefits gained from partnering with First Look Games. Grigoryan remarked, "Partnering with First Look Games is a great opportunity for us to put our games in front of a wider global audience. Their platform gives affiliates everything they need to promote our titles effectively, from marketing tools to demo access. We’re excited to work with a partner that truly knows how to amplify a studio’s presence in the market.” Galaxsys is part of a growing number of game developers that are capitalizing on First Look Games’ extensive affiliate network to boost visibility and expand operations. The platform empowers studios by allowing them to create branded content libraries filled with marketing materials, demo links, and game reviews, specifically for approved affiliates.

Leveraging Affiliate Networks for Enhanced Gaming Experience

This partnership is not an isolated move by First Look Games. It follows prior agreements, seen in their 2024 deal with BGaming, which integrated affiliate promotion with compliance tools like age verification. Such functions underscore the platform's dedication to regulatory responsibility while simultaneously providing marketing assistance. For Galaxsys, known for its focus on short-form gaming and interactive gameplay mechanics, this partnership taps into the increasing demand for engaging, skill-driven experiences. With multiple accolades in recent times, the company is positioned to gain additional momentum through its partnership with First Look Games. This collaboration is a crucial step in Galaxsys' strategic initiative to harness the power of affiliate networks, thereby accelerating its growth and establishing a stronger foothold in the competitive global landscape. The First Look Games arrangement represents a significant milestone in Galaxsys' journey to broaden its player base and elevate its market influence in regulated areas. Source: “Galaxsys Joins Forces with First Look Games to Boost Global Reach”, Press Release, Jul 29, 2025. By GamesAndCasino