Galaxsys and SOFTSWISS Join Forces to Expand Gaming Markets

Galaxsys, a dynamic player in the gaming industry, has forged a strategic partnership with SOFTSWISS, a renowned provider known for offering comprehensive gaming solutions. This collaboration aims to make Galaxsys' entire lineup of games available on the expansive SOFTSWISS platform. This alliance is pivotal for Galaxsys as it seeks to broaden its market influence and boost brand recognition globally.

SOFTSWISS has built a reputation on delivering exceptional gaming experiences, with a collection that includes over 23,500 games available to more than 1,000 brands around the world. Galaxsys hopes to tap into this extensive network to deliver its innovative titles — such as crash, plinko, mines, turbo, and bingo games — to a more diverse audience. This strategic move is anticipated to significantly increase the reach of Galaxsys's award-winning content.

Insights from Key Stakeholders

The partnership has been acknowledged as a crucial milestone by industry leaders. Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, shared her excitement regarding the collaboration, stating it as a "significant milestone" for the company. She emphasized the importance of SOFTSWISS's extensive network in reaching new demographics, quoting, "We trust SOFTSWISS, an industry veteran, to help our games gain the visibility they deserve." Galaxsys joins over 270 esteemed providers that are already integrated into the renowned SOFTSWISS platform.

Further echoing these thoughts, Gil Soffer, the Senior Vice President of Sales and Business Development at Galaxsys, highlighted the myriad opportunities the partnership brings. He remarked, "We see tremendous potential in this partnership with SOFTSWISS. Their established network offers us an invaluable platform to showcase our games." Soffer further pointed out that the collaboration enables Galaxsys to extend its unique gaming portfolio into fresh regions and markets.

From the perspective of SOFTSWISS, the partnership is mutually beneficial. Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, pointed out, "Strength lies in diversity, and by offering a wide range of games, we attract different player segments." This addition of Galaxsys' games continues to achieve SOFTSWISS's goal of diversifying its extensive gaming catalog, providing operators with a broad and varied selection of games worldwide. Keino expressed pride in their continually expanding portfolio and indicated ambitious plans for further growth despite their already vast offerings.

Market Expansion and Potential Growth

This strategic alliance with SOFTSWISS is a significant opportunity for Galaxsys to cement its presence in crucial markets. The company has already ventured into North America, Peru, and Sweden earlier in the year, and now aims to build on this momentum. This deal with SOFTSWISS assists in reinforcing Galaxsys’s brand in untapped regions while maintaining its strong growth trajectory.

Galaxsys's recent entry into African markets, facilitated by a collaboration with Betika, has further solidified its global presence. This has enabled the company to expand its reach across various regions. The partnership with SOFTSWISS aligns well with Galaxsys’s broader strategy of becoming a leading force in the international gaming scene.

This partnership is viewed as mutually beneficial, with SOFTSWISS incorporating Galaxsys's creative offerings into their vast platform, and Galaxsys accessing a respected and influential distribution network. Such a collaboration sets the stage for both companies to achieve ongoing success amid the rapidly evolving gaming industry. Source: ''Introducing Our Long-Awaited Partnership with SOFTSWISS'', galaxsys.co, October 18, 2024. [https://lcb.org/news/softswiss-and-galaxsys-forge-partnership-to-broaden-market-access] By GamesAndCasino