EveryMatrix Completes iGaming Content Launch with Caesars

EveryMatrix has marked a significant milestone in its expansion within North America's iGaming market by successfully launching its online casino games content across five regulated jurisdictions in partnership with Caesars Entertainment. This strategic move not only strengthens EveryMatrix's presence in the region but also enhances the gaming experience for Caesars' online casino players. The jurisdictions covered in this launch include New Jersey, West Virginia, Michigan, Pennsylvania, and Ontario, where players can now access a diverse range of casino games provided by EveryMatrix.

Enhancing Player Experience Through SlotMatrix Integration

The integration of EveryMatrix's SlotMatrix platform into Caesars' online casino has been pivotal. This platform, known for housing the largest iGaming content library in the industry with over 34,000 games from more than 350 studios, offers Caesars' players an extensive array of exclusive games as well as top-performing third-party live and slot content. Additionally, the SlotMatrix platform introduces various gamification features like bonus spins, leaderboards, and tournaments, which are designed to boost player engagement and excitement. Erik Nyman, President of EveryMatrix Americas, commented on the significance of this launch, stating, "We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players. It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself."

Caesars Digital's Strategic Partnerships and EveryMatrix's 2024 Achievements

In 2024, Caesars Entertainment has actively pursued the expansion of its iGaming portfolio through strategic partnerships with leading content providers. One notable collaboration was with Pragmatic Play, a top-tier iGaming content supplier, which allowed Caesars Digital to integrate Pragmatic Play’s slots portfolio into its platforms in Ontario. This move introduced popular games such as Gates of Olympus and Sugar Rush to Caesars' players, further diversifying their gaming options. Another significant partnership was with NetGaming, an online casino content developer, which will bring its game titles, including 3 Wild Jokers and Skulls Gone Wild, to Caesars' platforms in North America in the second half of 2025. On the other hand, EveryMatrix's CasinoEngine division had a record-breaking year in 2024, processing 62 billion game rounds from January to November and generating €64 billion in turnover. The third quarter of 2024 alone saw a record Gross Gaming Revenue (GGR) of €709 million, marking a 53% increase from the previous year. This success can be attributed to the launch of new gamification tools and the expansion in player personalization, with the upcoming release of EngageSuite set for early 2025 promising to further enhance the player experience. Moreover, advancements in AI and predictive modeling have led to the development of BonusGuardian, a tool designed to prevent bonus abuse and ensure a fair gaming experience. Source: “EveryMatrix completes iGaming content launch with Caesars Entertainment”, everymatrix.com, April 10, 2025. By GamesAndCasino