Entain Brings Big Bass Slots to UK Retail at Ladbrokes and Coral

Entain is poised to revolutionize the retail gaming experience in the UK by partnering with Pragmatic Play to launch the highly-acclaimed Big Bass slot series across numerous Ladbrokes and Coral locations. This collaboration grants Entain exclusive access to some of Pragmatic Play's most popular titles, marking a significant milestone as it marks the inaugural wide-scale availability of the Big Bass catalogue in a physical betting operator environment. Under this strategic agreement, over 2,700 Ladbrokes and Coral establishments nationwide will welcome Big Bass Bonanza, Big Bass Splash, Big Bass Hold & Spinner, among other titles in the series. Historically, the Big Bass brand has thrived within Entain's online portfolio, frequently ranking among the top 20 games for both Ladbrokes and Coral online platforms. Particularly, Big Bass Splash, since its launch in 2022, has emerged as a standalone success, maintaining its status as Entain's premier online slot in the UK this year. The introduction of these titles into retail environments aligns with Entain's broader strategy to deliver a seamless integration of digital and in-store experiences, tapping into the increasing demand for cohesive omnichannel content among UK patrons.

Enhancing Customer Experiences in Physical Venues

The move signifies a significant leap for Entain, as articulated by Adam Goodall, Head of UK Slots and Table Games at Entain. Goodall noted the enthusiasm surrounding the physical accessibility of the franchise, stating: “We’re proud to bring the iconic Big Bass series from Pragmatic Play to our high street customers. These games have earned a long-standing and loyal following online, and now, we’re pleased to offer these great games in person on our cutting-edge in-shop gaming machines.” This strategic rollout not only highlights the popularity of the Big Bass slots but also showcases Entain's commitment to enriching player experiences. Through this initiative, Entain aims to meet the evolving expectations of their clientele by offering engaging and diverse gaming options. The physical presence of the Big Bass games in retail settings opens up new avenues for customer interaction and enhanced gaming satisfaction, fostering a robust cross-platform gaming ecosystem.

Pragmatic Play's Strategic Retail Move

This expansion is also a momentous step for Pragmatic Play, as described by Irina Cornides, Chief Operating Officer at Pragmatic Play: “We’re delighted to further strengthen our relationship with Entain and bring our Big Bass titles to Ladbrokes and Coral shops throughout the UK. This retail rollout demonstrates the enduring appeal of the Big Bass brand and our ability to deliver engaging experiences across channels.” The wide-reaching implementation of Big Bass slots will be supported by targeted promotional activities and marketing efforts at Ladbrokes and Coral shops, ensuring heightened visibility and customer engagement. In conjunction with their retail advancements, Pragmatic Play is also extending its game collection with a festive addition to their '1000' series. The new Wisdom of Athena 1000 Xmas invites players to a winter-themed Mount Olympus, where they can win up to 50x paid bets by landing matching clusters. The game introduces fresh mechanics with locked top rows, multiplier opportunities of up to 1,000x, and a bonus round featuring 10 free spins enhanced by unlocked positions. As Irina Cornides added, "Wisdom of Athena 1000 Xmas is a festive celebration for fans of Athena’s original supercharged outing, with the goddess of wisdom sporting a seasonal look alongside new special bet and bonus buy options.” The successful integration of the Big Bass slots into physical retail chains represents a pivotal shift, exemplifying a commitment to creating a unified and versatile gaming experience across online and offline platforms. Source: ’Pragmatic Play brings Big Bass to UK retail with Entain’, pragmaticplay.com, November 25, 2025. By GamesAndCasino