Enhanced Segmentation Tools Introduced by SOFTSWISS

On June 10, 2026, SOFTSWISS announced a significant update to its Casino Platform, introducing advanced segmentation tools. These enhancements enable operators to categorize players into highly detailed groups based on an expanded array of criteria. This update provides the capability for operators to respond to behavioral changes in real time. With this development, operators can access extensive segmentation criteria, including deposit behavior, betting patterns, loyalty program participation, player tags, payment preferences, sportsbook involvement, among other data points. By utilizing these multiple filters, operators can create specific audiences tailored for retention strategies, promotional endeavors, and engagement efforts.

Optimizing Campaigns Through Advanced Filtering

The updated platform functionality supports operators in creating player groups by applying multiple conditions simultaneously. This segmentation can be leveraged across the Casino Platform to meet marketing and operational goals effectively. Common use cases extend to bonus campaigns, tournaments, lotteries, referral programs, and payment processes, among others. Furthermore, the new tools allow operators to customize their campaigns for specific audiences, automating actions when players meet certain criteria. Notably, SOFTSWISS has designed these segmentation functionalities as a standalone service rather than integrating them directly into the platform’s core, ensuring stable performance even during peak operational periods. According to internal statistics from SOFTSWISS, 99.5% of player events are processed in real time, allowing related services to immediately take action once a player qualifies for a segment without needing recalculations.

Unified Management of Casino and Sportsbook Audiences

This segmentation feature is also available for operators using the SOFTSWISS Sportsbook, enabling a unified management tool for casino and sportsbook audiences. This integration through a single interface aims to assist operators in executing consistent and effective campaigns across different products. Suren Vardanyan, from SOFTSWISS Casino Platform, emphasized, "Real-time segmentation is the difference between generic campaigns and personalized experiences. With the segmentor, we build dynamic player groups that automatically adjust to behavior – so operators can localize messaging and offers for thousands of players simultaneously." A practical application of these tools can be observed with the South African operator JabulaBets, which has incorporated this feature across various departments, such as acquisition and marketing. By employing SOFTSWISS's segmentation tools, JabulaBets can manage promotional targeting and conduct thorough customer analysis, thereby boosting their operational efficiency and meeting specific business objectives. Source: “SOFTSWISS Adds Real-Time Segmentation for Casino Operators”, Press Release, Jun 10, 2026 By GamesAndCasino