ELA Games has been recognized as a finalist in the “Brand of the Year – B2B” category at the 2025 EGR Marketing & Innovation Awards. This nomination highlights the company's efforts in providing strategic, data-driven content to regulated markets, all while upholding a player-first design philosophy. The EGR Marketing & Innovation Awards annually honor industry leaders who advance the iGaming sector through innovative marketing and product strategies. ELA Games' inclusion in this select group underscores their commitment to setting new benchmarks in creativity and operational excellence within the industry.
Balancing Operator Success with Player-Centric Experiences
Central to ELA Games' nomination is their ability to align the commercial objectives of casino operators with player-focused experiences. The studio's extensive game portfolio has garnered acclaim not only for its aesthetic appeal and innovative features but also for its tangible impact on player engagement and key operator metrics such as retention and acquisition. Managing Director Marharyta Yerina expressed pride in the nomination, stating: “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!” The awards ceremony is scheduled for June 19, 2025, at The Mermaid in London, where ELA Games will join other key figures from the global iGaming community.
Strategic Market Expansion and Further Recognition
The EGR nomination comes on the heels of several significant achievements for ELA Games in 2025. Just before the announcement of the award shortlist, the studio made its debut in the Swedish iGaming market. Swedish players can now enjoy ELA Games' titles through platforms such as Campobet.se, Betinia.se, Yoyocasino.se, and Quickcasino.se. ELA Games' catalog includes popular titles like Cash of Gods, It’s Shark Time! 2, and Scarab Wheel, which have resonated well with both streamers and casino platforms. Business Development Manager Yaroslav Soloshenko commented on the expansion, saying: “Our entry into the Swedish market is a significant development for our company as we increase our global presence. We’re excited to see our games' impact on the region and how we can develop more market-specific titles for players.” This move is part of a larger strategy to strengthen ELA Games' foothold across Europe and position itself as a vital partner for regulated platforms. Additionally, ELA Games has been shortlisted in the “Innovator” category at the upcoming 2025 Women in Gaming Diversity (WiG) Awards, recognizing their efforts in fostering a diverse and inclusive workplace. Marharyta Yerina reflected on this recognition, stating: “Since our inception in 2021, we’ve made a concerted effort to create an inclusive and aspirational work environment, allowing us to produce trademark games. Being shortlisted for the ‘Innovator’ category at the 2025 WiG Diversity Awards reflects our commitment to diversity, excellence, and well-being.” The final voting for the WiG Diversity Awards is set for June 5, 2025, at the Savoy Hotel in London. As ELA Games continues to push boundaries through innovation, global expansion, and recognition for its workplace values, its nominations at both the EGR and WiG Awards highlight its emerging role as a transformative player in the iGaming industry.
Source:
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards, elagames.com, May 9, 2025.
By
GamesAndCasino