BetMGM Unveils 'Make it Legendary' Campaign Starring Jon Hamm

In a transformative move to redefine its brand identity, BetMGM has launched a significant repositioning initiative with the "Make it Legendary" campaign. This comprehensive brand overhaul, developed in collaboration with the renowned advertising agency Highdive, ushers in a new era for BetMGM by embracing a refreshed image that embodies the entertainment-rich ethos of the organization and resonates with both new and existing users.

Jon Hamm Leads the Charge in BetMGM's Rebrand

Central to this campaign is the esteemed actor Jon Hamm, who joins BetMGM as their latest brand ambassador. The Emmy® and Golden Globe-winning actor brings a touch of elegance and charm to the campaign through a series of cinematic advertisements that encapsulate the vibrant and dynamic spirit of Las Vegas. These ads, deftly directed by Noam Murro, a two-time DGA Director of the Year, are set to launch on August 30, aligning with the college football season. Jon Hamm commented, "BetMGM is all about style, and the 'Make it Legendary' campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience." These commercials will be broadcasted across various channels, including digital, social media, and BetMGM’s own platforms, ensuring a wide-reaching impact that invites a broad audience to engage with the brand's revitalized identity.

Strategic Vision and Commitment to Responsible Gaming

BetMGM's Chief Marketing Officer, Casey Hurbis, emphasized that the campaign is more than just a promotional effort, describing it as a thorough reimagining of the company’s core values. "This isn’t just a campaign — it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA," Hurbis stated. Highdive played a critical role in shaping this brand transformation, working intimately with BetMGM's internal team to create a storytelling platform designed for long-term brand evolution. Mark Gross, co-founder and co-chief creative officer of Highdive, reflected on the project, "We didn’t just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today’s players, not at them." Additionally, BetMGM reaffirms its dedication to responsible play, embedding the GameSense program into its digital platforms. Developed by the British Columbia Lottery Corporation, GameSense offers essential tools for players to maintain healthy gaming habits, aligning with BetMGM's expansion efforts and its promise to prioritize customer safety and enjoyment. Source: “BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign”, entaingroup.com, Aug 27, 2025. By GamesAndCasino