BetMGM and FashionTV Collaborate for Exclusive Casino Games

BetMGM has broadened its online casino offerings by partnering with FashionTV Gaming Group. This new alliance brings FashionTV-branded table games to BetMGM's digital platform, further integrating a globally acclaimed luxury media brand into North America's regulated iGaming markets. Players can now enjoy FashionTV Blackjack and FashionTV Roulette exclusively at BetMGM Casino and Borgata Online Casino, marking a significant expansion of luxury-themed entertainment in the online gaming sector. The initial rollout of games is already available to players situated in Michigan, New Jersey, and Pennsylvania, with plans to expand into more regions where BetMGM operates.

FashionTV's Influence in Gaming Design

FashionTV's collaboration with BetMGM focuses on enhancing the aesthetic appeal of online table games while maintaining their traditional mechanics. Known for its luxury broadcasting across over 200 countries, FashionTV provides a unique design flair to these games, infusing the refined elements of their luxury lifestyle brand into the gaming experience. This integration not only extends the brand's reach but also aligns the gaming visuals with the elegant and high-end feel associated with FashionTV. Additional FashionTV-themed games are scheduled for release by 2026, which will expand the game selection across BetMGM's platforms, delivering a sophisticated gaming experience to more players.

Strategic Expansion and Responsible Gaming Initiatives

The partnership with FashionTV is a part of BetMGM's strategic approach to diversify its content library, which currently boasts over 5,400 titles. Supported by an extensive exclusive progressive jackpot network, including games like MGM Grand Millions and Bison Fury, BetMGM emphasizes the inclusion of prominent brands to enhance their iGaming experience. Oliver Bartlett, VP of Gaming at BetMGM, remarked on the partnership: "We have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming, and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love." Alongside content innovation, BetMGM maintains a commitment to responsible gaming through tools like GameSense, developed by the British Columbia Lottery Corporation and licensed to MGM Resorts, promoting safer play. As the partnership progresses, BetMGM continues to ensure responsible gaming measures are available alongside new game releases. Source: "FashionTV Gaming Group and BetMGM Unite to Bring Luxury and Style to iGaming", fashiontvgg.com, January 6, 2026. By GamesAndCasino