Affilka by SOFTSWISS Earns Top Recognition at IGA 2025

SOFTSWISS, a leading global technology provider in the iGaming sector, has proudly announced that its affiliate management solution, Affilka by SOFTSWISS, has been honored as Affiliate Company of the Year at the International Gaming Awards (IGA) 2025. This prestigious accolade comes at the perfect time, coinciding with the platform's 7th anniversary. The award reflects Affilka’s relentless pursuit of excellence in affiliate program management and its successful efforts to enhance operational efficiencies for its partners. Affilka's recognition at the IGA, an event that shines a spotlight on excellence within both online and land-based gaming sectors, acknowledges its substantial contributions to the iGaming industry.

Innovative Features and Broad Impact

Affilka by SOFTSWISS has made significant strides in transforming affiliate partnerships by equipping operators with cutting-edge tools that refine marketing strategies. At present, the platform is a dependable ally for over 440 iGaming brands, helping establish more than 360,000 affiliate accounts, and catering to an extensive network of 85 million registered players. A notable enhancement introduced by Affilka is the Geo-Distributed Redirect feature, designed to significantly improve redirection speeds, reduce bounce rates, and increase conversion rates by up to 7%. This feature facilitates quicker access to casino platforms, thus boosting player registrations and deposits. Affilka’s robust suite of features offers operators a comprehensive array of supports, such as integrated payment processing tied with established banking systems for smooth financial transactions. Moreover, its customizable commission constructor allows for tailored commission structures that align with business objectives. Near real-time reporting capabilities offer invaluable insights, aiding operators in fine-tuning marketing efforts and enhancing affiliate performance.

Future Prospects and Industry Expansion

In expressing gratitude for this illustrious recognition, Anastasia Borovaya, Head of Affilka by SOFTSWISS, remarked, "We are honoured to receive recognition at such a prestigious level. This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide." SOFTSWISS continues to demonstrate its innovations at iGB Affiliate in Barcelona from January 21-22, inviting partners to engage with the Affilka team at stand C10. Here, visitors have the opportunity to learn about the platform's capabilities and explore forthcoming features. Expanding beyond affiliate solutions, SOFTSWISS is diversifying into the sports betting domain. Its 2025 Sports Betting Events Calendar, featuring 84 significant sporting events like the Australian Open Finals and the Summer Olympics in Paris, is available for operators aiming to enhance promotional strategies and increase player engagement. The rising trend in sports betting, particularly mobile betting, has contributed to a notable increase in revenue, with a 6% rise to €45.43 billion in 2024. SOFTSWISS emphasizes the importance of personalized promotions, automation, and a mobile-first approach to capitalize on market opportunities. Operators can explore new sportsbook solutions at ICE Barcelona 2025 at stand 2G42. Source: Source: SOFTSWISS Affiliate Software Platform Wins at IGA 2025, SOFTSWISS press release, January 21, 2025. By GamesAndCasino