The expression is: “If you can’t run with the big dogs, stay on the porch”. Social gaming icon, Zynga, is perfectly happy to do that. Instead entering the race for the existing hardcore gambling market in the United Kingdom, Zynga is ratcheting up its popular social gaming platform to allow for real money exchanges. This “social porch” may be right up Zynga’s alley.
During a Morgan Stanley Conference last week, Mark Pincus, Zynga founder and CEO, said that social gambling “makes it more exciting than when you’re by yourself in an anonymous poker room.” While he didn’t release any details about the foray into online gambling, he did state that the company had plans to introduce real-money games the same way it brought the world its social gaming platform to the general public: with mass market appeal.
Zynga originally got it start with the social gaming franchises FarmVille and CityVille. After forming a partnership with Bwin.Party Digital Entertainment to offer real-money online poker and casino games in the UK.
Greentube has released an improved version of its B2B social casino solution that allows land-based casinos to stay in touch with players by attracting them through online social casino games. Greentube Pro 2.0 was created by the provider’s subsidiary, Bluebat Games, which will make Star Entertainment Group from Australia the first customer to launch the presentation. All of the brands' existing customers are expected to migrate to this solution by the end of the third quarter of 2021.
Technology titan, Apple, has put the iGaming industry in its crosshairs again with a recent announcement that will have a big effect on a rapidly-growing sector of the industry.
This time the tech firm is gunning for social casino apps which have become very popular in the last few years and are currently not specifically regulated by most jurisdictions.
Social casinos are casinos where players do not place bets using real money.
Once again, Yggdrasil Gaming has proven that they have earned the right to call themselves the innovators and game changers of the online casino industry. The company has been given the prestigious Innovator of the Year award for the third year in a row.
How Yggdrasil Took Home the Title
Several factors worked together in Yggdrasil's favor this year. First, the judges were highly impressed by the company's open platform initiative, Yggdrasil Game Server, or YGS, Masters.