• Zynga Keeps Focus On Social Gaming; Abandoning Real Money Games in the US

    31 July 2013


    It’s hard to make money farming these days, even whether it’s in the Corn Belt or in Farmville.

    In a recent analyst conference call, Zynga’s chief operations officer, David Ko, announced that the company has decided to focus its U.S. endeavors on its social gaming and casual audience core, and not invest in real money online gambling. While Zynga Poker remains the company’s income strong horse, it’s numbers have slipped this year for reasons ranging from increased activity by competitors to “illegitimate credit card activity” on the web.

    Zynga had previously applied for an online gambling license in Nevada, and it has announced that it would no longer pursue that venture. “Zynga is making the focused choice not to pursue a license for real money gaming in the United States,” Ko told analysts last week. “Zynga will continue to evaluate all of its priorities against the growing market opportunity in free, social gaming, including social casino offerings.”

    Said Ko on the analyst call, “We must stay focused on our priorities,” and he reiterated Zynga’s priority as being social games. He attributed the popularity of Zynga Poker to the growth in the “casual” end of the market, not the real-money, online gambling end.

    Zynga has been through its share of dark woods in the past year, and has tried several different ways to shake things up and smooth things out to both appease its investors and its players. The most recent chance is hiring Don Mattrick, the ex-Xbox boss, as its new CEO as of July 1st. Founder Mark Pincus now serves as chairman and chief product officer.

    One can only hope that Mattrick, who also held the reigns at Electronic Arts, can help steer Zynga through what Mattick has already predicted to be a rocky ride, stating next six to twelve months will some of the most volatile as the company gets back to basics. In the meantime, according to a VentureBeat article, Zynga’s reported users have dropped to nearly half of what they were a year ago (72 million down to 39 million). This drop could be too much for some nervous investors, but could also pay off nicely for those who stick around. Assuming, of course, that Zynga keeps moving the stick forward.

    Related News

    • Pokerlaw

      Poker News

      American Gaming Association Changes Online Poker Focus16 July 2015

      The American Gaming Association is a very important entity for gambling companies in the United States. They act as a sort of trade and lobbying body, and they are the largest such organization in the US. They showed support for quite a while for federally-regulated online poker, but they have changed that support to now being against it. A lot of people have asked for an explanation on that switch, and now they get one. Lack of Consensus

      Read full article
    • Newspaper

      Gambling News

      Zynga Aims For Social Gamblers27 February 2013

      The expression is: “If you can’t run with the big dogs, stay on the porch”. Social gaming icon, Zynga, is perfectly happy to do that. Instead entering the race for the existing hardcore gambling market in the United Kingdom, Zynga is ratcheting up its popular social gaming platform to allow for real money exchanges. This “social porch” may be right up Zynga’s alley.

      Read full article
    • Newspaper

      Gambling News

      Zynga launches Elite Slots; Could Be Real Money Lifeline13 December 2012

      What could be better than a social media game that weaves a complex story element throughout? A social media story game that’s laced with online slot games. Today, Zynga announced its plans to release “Elite Slots”, which highlights role playing and mini game features as a players progress through the game’s various levels, treasures, and adventures.

      Read full article