• WMS expands reach with Betsson and Unibet

    19 October 2012

    Newspaper

    Williams Interactive, the internet gaming arm of WMS, announced this week that it has signed multi-year agreements with Bettson and Unibet. The agreements further beef up the lottery and slot machine company’s online portfolio, and take advantage of the recently acquired Jadestone gaming portfolio, which contains the popular games Wizard of Oz, Reel ‘Em In and Zeus.

    Under the terms of the arrangements, both Bettson and Unibet will be granted non-exclusive access to Jadestone’s full portfolio. This non-exclusivity will allow WMS to continue to seek additional opportunities for distribution, while utilizing Betsson’s and Unibet’s combined reach of over 12 million registered players in over 100 countries.

    Says Orrin Edidin, WMS president and CEO of Williams Interactive:

    “We are delighted to expand our relationship with Betsson and Unibet; each of whom is among the world’s leading online casino operators with extensive customer bases through their various casino brands.

    “This expanded relationship represents a meaningful expansion in the business-to-business growth of our interactive products and services. Importantly, together, we have the potential to deliver a significant increase in the slot experience that will soon be offered to their players.”

    WMS Industries stock has grown steadily since the Oct 15th announcement. The new video slots are slated to be aunched at Betsson and Unibet casinos in the beginning of 2013. It appears that the new tagline for Williams Interactive–“Always in Play”–also applies to their business practices; the newest subsidiary of WMS Industries hasn’t looked backward since it was established in July 2012.

    Since 2001, Betsson has offered a wide range of premier gambling products from sportsbook offerings to online casino games, poker, and bingo. The pairing with WMS also strikes an accord with their publicized goal of “growing fast both through direct and indirect business”. Utilizing “partner strategy”, Betsson strives to be at the top of its game and its competitors, and has so far done it successfully.

    Unibet is a privately owned European gambling operator that offers products in over 27 different languages. Recently awarded a license to operate poker online in Belgium, Unibet will add the country’s players to its growing band of 6.7 million customers strong. Unibet’s products include live betting, pre-game sports betting, lotteries, poker, and casino games, all of which a played in more than 150 countries.

    Related News

    • Evolution gaming acquires nolimit city for more than  350m

      Gambling News

      Evolution Gaming acquires Nolimit City for More Than $350mIvan Stefanovic27 June 2022

      The move will see Evolution Gaming continue its strategy of diversifying its game portfolio and entering new markets, with Nolimit City’s games being made available to its partner casinos around the world. Nolimit’s current portfolio includes popular online slots such as Folsom Prison, Buffalo Hunter and Karen Maneater, and the studio has a strong pipeline of new releases in the works.

      Read full article
    • Experience the frozen north in mystic bear xtrahold

      New Online Slots

      Experience The Frozen North in Mystic Bear XtraHoldIvan Stefanovic09 June 2022

      Swintt is certainly no stranger to adventuristic types of slots, having launched Montezuma earlier this month. The latest game, Mystic Bear XtraHold, is a welcome change of pace, taking players to a frozen landscape in the north. The background shows woodlands illuminated by the night sky, and the reels are filled with symbols such as wolves, eagles, and of course, bears. The game features XtraHold technology, which allows players to keep winning symbols in place for the next spin.

      Read full article
    • Immerse yourself in the addicting world with win win fish prawn crab

      New Online Slots

      Immerse Yourself in The Addicting World with Win Win Fish Prawn CrabIvan Stefanovic02 June 2022

      Win Win Fish Prawn Crab is a slot that pays homage to the traditional Chinese dice game known as Hoo Hey How. This title is developed by PG Soft and the objective of the game is to match at least 3 identical symbols to generate a winning combination. The title is a fun and easy game to play, and it's sure to provide hours of entertainment. Get Lost in The Details of This Beautiful Game Do you love seafood? Well, you're in for a treat with Win Win Fish Prawn Crab online slot.

      Read full article