• PartyGaming to Merge with Bwin Interactive

    29 July 2010


    It was announced today that two big powers in the European online gambling market will merge into one. In a reverse takeover, PartyGaming plans on acquiring Bwin Interactive in a deal valued at $1.76 billion dollars. This would create the world’s biggest traded online gambling company.

    According to Bloomberg,

    “The merged company, which had reported sales of 682 million euros, will be 51.6 percent owned by Vienna-based Bwin, with PartyGaming of Gibraltar holding the rest, the companies said in a statement today. The new company would be listed in London and have leading positions in online poker, sports betting, casino and games such as bingo, they said.”

    So what should anyone make of this merger? Accordeing to Gianmarco Bonacina, an analyst with Equita SIM SpA in Milan this moves puts the combined company in a better financial position versus PokerStars and FullTilt as well as positioning them to take advantage of emerging markets.

    Gianmarco told Bloomberg,

    “From an industrial point of view this is both an offensive and a defensive move. In Europe, Bwin and PartyGaming are losing market share in poker versus Pokerstars and Fulltilt, so the combination will protect them. In the U.S., the move is offensive. They want to attack that market and are in a better position if they combine.”

    Since as of yesterday, the move to regulate online gambling in the United States has been put in motion, PartyGaming Chief Executive Officer Jim Ryan told reporters, “We will immediately be a leader in these markets as they open up.”  Also considering online gambling rule revisions are Canada, Denmark, France, Italy, Ireland and Spain.

    The remaining hurdle of this merger would be to get shareholders to vote in favor of it which the board members of each company will unanimous support and ask each shareholder to vote in favor of it.

    Related News

    • 06 March 2018

      Denmark and Romania See Blueprint Entrance

      The current nature of the regulation of the online gambling industry has each individual country (and sometimes areas within those countries) having their own bodies to regulate the industry. As such, getting a license to operate in each individual area is an important part of the strategic expansion of any given operator or software developer.

      Read full article
    • 21 January 2018

      Play’n GO Purchases Proactive Gaming Scandinavia

      Växjö, Sweden-based online and mobile casino games developer Play'n GO has announced the acquisition of Proactive Gaming Scandinavia. The Norrköping headquartered software supplier creates mobile bingo, keno, and numbers games, mini-games, and offers a 3D poker client as well as HTML5 poker games. Some companies supplied by Proactive Gaming Scandinavia currently include Paf Casino, 1x2-bet Poker, and Idrottens Bingo.  Shared Omni-channel Outlook

      Read full article
    • 21 January 2018

      LeoVegas to Acquire IPS, others for £65m

      Swedish mobile gaming company LeoVegas AB is expanding its market share in the UK with an agreement to purchase Intellectual Property & Software Limited (IPS) as well as top performing assets such as  Bet U.K., 21.co.uk Casino, Slot Boss, and UK Casino. The deal is expected to fortify not only LeoVegas' strong mobile presence but strengthen the company's foothold in the UK.  The UK Accounted For 96% of Q4 Revenues The sale was reportedly inked at 65m GBP (73.5m EUR).

      Read full article