• Optimal Payments Proposing Change of Name

    12 September 2015

    Profit from online sales

    In the online gambling world, a name can mean everything. This is even more true for payment processors, who are often considered the front lines for trust because that's where a player puts their money first. After Optimal Payments brought on Skrill in their reverse takeover worth about €1.1 billion, it seems they're looking for a new identity. That new identity could be the Paysafe Group.

    Why Change Names?

    Previously, Optimal Payments was more or less the parent company of Neteller, one of the most popular electronic wallets in the world, especially when it came to online gambling. In fact, they once boasted handling over 80 percent of all transactions for gambling on the Internet. Skrill stepped up to the plate in a major way after changing their own name from MoneyBookers, and it was that name change and rebranding that helped to push them towards the top as a strong competitor to then-industry leader Neteller. They must have done something right because Optimal Payments decided to pick up Skrill instead of taking them on in a reverse takeover that got a lot of attention.

    If MoneyBookers was able to change their name and branding to Skrill and then go on a tear through the payment processing industry, then it stands to reason that Optimal Payments could change their own name and go on a tear themselves. The circumstances are a bit different because they own the two largest electronic wallets in the online gambling industry and process a majority of payments in the industry as a whole already. With that having been said, there's always room to do more.

    Complications

    One complication for this name change is that they would have to agree to being listed on the LSE's main listing for securities. Chances are this is a step that they will want to take, and there are mostly advantages to this move without any significant disadvantages considering the size of the company and their overwhelming reputation in the industry. It's not clear what changes, if any, would happen for players in the event that their LSE listing is changed and their name is switched over to the Paysafe Group, but what is clear is that it's going to be hard for anyone to take them on in this industry on the electronic wallet front.


    Related News

    • 16 April 2019

      BF Games Signs With EveryMatrix

      A recent content distribution deal between the games development studio BeeFee and EveryMatrix will see BF Games' entire portfolio accessible via the popular EveryMatrix platform CasinoEngine. A Winning Partnership This new partnership between BF Games and EveryMatrix will benefit both companies as well as players.

      Read full article
    • 16 April 2019

      Play'n GO Expands to the Philippines

      Recently, Play'n GO has announced that the company will soon be expanding its reach to the Philippines. This adds yet another market to their already extensive network of countries they operate in. One of Only a Select Few The Philippines market is tightly regulated by the Philippine Amusement and Gaming Corporation, more commonly known as PAGCOR. They run a very rigorous organization, and they are notorious for denying any company that does not precisely fit into their high standards.

      Read full article
    • 13 April 2019

      Red Tiger Sees Portfolio Debut at 888 Casino

      888 Casino has just announced that players will now be able to access Red Tiger Gaming's entire portfolio of award-winning slots through their newest partnership with the company. A Match Made in Heaven This is an exciting announcement for both 888 Casino and Red Tiger Gaming. This partnership has been highly anticipated by 888 Casino players, and it benefits both companies significantly.

      Read full article