Microgaming Revisits Its Roots under Stephen Fisk's Leadership

For those observing from the periphery, Microgaming has metamorphosed dramatically in recent times. First came the closure of the Microgaming Poker Network (MPN) in 2020. Then, the monumental transaction as Games Global acquired Quickfire and a treasure trove of gaming titles. But, as CEO Stephen Fisk elucidates, this seismic shift isn't about changing course; it's about rediscovering their true north.

Tapestry of Choices

The last decade saw Microgaming's public relations machinery revolve around slots and casino gaming, making the sale of Quickfire seem like a strategic detour. However, Fisk argues this is not a departure but a sharpened focus on the core virtues that made the company a titan. With Quickfire having catered to over 900 brands, the new plan is to zero in on core partnerships, like that with Betway, a key player in Super Group's empire.

Stephen Fisk's rise to CEO was expedited by his years of involvement in platform development, which he concentrated on as Chief Operating Officer since 2018. It’s like he’s been training in a hyperbolic chamber, fine-tuning the strategy and vision for this pivotal moment.

Safe Gaming

As staunch advocates of regulated and secure gaming environments, Microgaming's modus operandi transcends mere compliance. They offer bespoke solutions tailored to fit regulatory needs while also empowering customers to develop their own safeguards. It’s not just about staying within the lines; it’s about creating a safer canvas on which to play.

Fisk makes it clear that the developer’s current transformation is less a makeover and more like an insightful journey back to its roots. It's a reset, but it's also a homecoming.

Legacy That Speaks Volumes

Let's not forget, Microgaming laid the foundation for the first-ever online casino in 1994, long before Stephen Fisk even set foot in the gaming industry. This legacy isn’t just a historical footnote; it's a cornerstone of brand equity that resonates deeply within the sector.

In this transformative phase, Stephen Fisk seems like the Gandalf of this Middle-earth, guiding Microgaming through new and old terrains alike. So, as we sit at the cusp of this strategic revamp, one thing is clear: Microgaming isn't just adapting to survive; it's evolving to thrive.

Chief Executive Officer at Microgaming, Stephen Fisk, commented:“There’s always a certain level of learning. And it never stops. As CEO, I continue to learn new things every single day in terms of what it takes to manage the business as effectively as I can. Leading everyone and the buck stopping with me is a change and a challenge and I am sure there’ll definitely be more learning to come.”

Source:

“Microgaming goes back to its roots under new CEO”, igamingbusiness.com, September 15, 2023.

By Ivan Stefanovic