• Magnet Gaming Makes Deal With iSoftBet Platform

    15 April 2016

    Rank interactive deal

    In the online casino software industry, there have been a number of changes over the years, but the main characteristic of the current paradigm is that it's normal to combine games from several different software providers. This gives the smaller developers a chance to get their games out in front of more players, and that's exactly what's happened with Magnet Gaming and iSoftBet.

    A New Content Distribution Deal

    iSoftBet has a content distribution platform called their Game Aggregation Platform, or GAP for short. This new deal will see every one of Magnet Gaming's 12 titles added to this platform, which will put their games in front of even more players than they were getting before. This includes the Vikings, Candy Kingdom and Space Gems titles in addition to all of their other games. This is a pretty cool deal for both companies since it's a win-win situation that strengthens both of their positions. Deals like this are what have allowed for smaller companies to come up and challenge the old guard of companies like Microgaming (read more) and Playtech.

    Stylistic Similarities

    One really interesting part of this deal is that both companies have stylistic similarities when it comes to the production of their slots. They both create games with solid graphics and atypical sets of themes and features, and this combination has made players extremely eager to play their newest releases. By combining numbers, they increase both the breadth and depth of their game offering, and this makes them much more appealing to online casino sites and players alike.

    The Future of Both Companies

    Right now, both companies are in very similar situations. They are both smaller companies producing software in an environment where pairing up with other providers is a key strategy towards maximizing long-term exposure. They have a similar quality of games with similar styles overall, so it'll be interesting to see how their futures are linked together with this deal. We've seen similar situations in the past where one company ultimately ended up purchasing the other, but there's no indication that anything like that will be taking place here. If it does, however, we can't say that we'll be surprised.

    Related News

    • 15 November 2017

      Magnet Gaming Announces New Slot

      Aalborg, Denmark's Magnet Gaming has released a new slot under the title, Treasure Coast. Players can escape for a little fun in the sun with a chance to win one of two progressive jackpots on the mobile-first slot that plays just as fast and fun on any device. We tested it on an Oculus-ready desktop with a 36" HD display as well as iPhone7 and with Android on a Galaxy on5 - all with the same great results. Simple and Cool

      Read full article
    • 25 October 2017

      Red Rake Gaming Joins iSoftBet Game Aggregation Platform

      Red Rake Gaming, a Valencia-based HTML5 slot and software developer has announced an agreement with iSoftBet of London. The strategic deal will see all of Red Rake's video slots and video bingos integrated into the iSoftBet Game Aggregation Platform (GAP) for distribution across regulated online gaming markets in European. Red Rake Gaming's latest game was released under the title Eastern Goddesses in early September.

      Read full article
    • 06 July 2016

      Las Vegas Casino Gets iSoftBet Software

      One of the companies that we've been seeing expand quite a bit in the past couple of years is iSoftBet. They're a game developer in the online casino space who focuses on high-quality video slots. They've recently signed yet another deal to offer their games at an online casino. This time, it's with Las Vegas Casino, a brand known for giving players a virtual experience just like taking a trip to the Sin City. Details of This Agreement

      Read full article