In the online casino software industry, there have been a number of changes over the years, but the main characteristic of the current paradigm is that it's normal to combine games from several different software providers. This gives the smaller developers a chance to get their games out in front of more players, and that's exactly what's happened with Magnet Gaming and iSoftBet.
A New Content Distribution Deal
iSoftBet has a content distribution platform called their Game Aggregation Platform, or GAP for short. This new deal will see every one of Magnet Gaming's 12 titles added to this platform, which will put their games in front of even more players than they were getting before. This includes the Vikings, Candy Kingdom and Space Gems titles in addition to all of their other games. This is a pretty cool deal for both companies since it's a win-win situation that strengthens both of their positions. Deals like this are what have allowed for smaller companies to come up and challenge the old guard of companies like Microgaming (read more) and Playtech.
One really interesting part of this deal is that both companies have stylistic similarities when it comes to the production of their slots. They both create games with solid graphics and atypical sets of themes and features, and this combination has made players extremely eager to play their newest releases. By combining numbers, they increase both the breadth and depth of their game offering, and this makes them much more appealing to online casino sites and players alike.
The Future of Both Companies
Right now, both companies are in very similar situations. They are both smaller companies producing software in an environment where pairing up with other providers is a key strategy towards maximizing long-term exposure. They have a similar quality of games with similar styles overall, so it'll be interesting to see how their futures are linked together with this deal. We've seen similar situations in the past where one company ultimately ended up purchasing the other, but there's no indication that anything like that will be taking place here. If it does, however, we can't say that we'll be surprised.