• Game360 Platform Vehicle for Italian Expansion for NYX

    01 May 2016

    Italy regulations

    In the current online gambling market, each individual country has to handle their own regulations and legislation for how they handle the industry. In Italy, Sisal is one of the largest providers for online gambling services that exists, and getting on their platform instantly means a much larger presence on the scene in that country. This is exactly what NYX Gaming has managed to do with a set of strategic moves.

    The Purchase of Game360

    Back in January, we reported that NYX Gaming had purchased the Game360 platform, an online casino platform designed to pull titles together from multiple software providers under one name. The point of this move is that Game360 was already licensed in Italy, and this gave NYX an "in" to expand in the country. It was a crafty move that's a great example of the type of business strategy that is necessary to expand in today's fragmented industry.

    The Sisal Deal

    The new deal has Game360 as a platform getting on with Sisal, and this is the type of deal that NYX was hoping to get when they purchased the Italian platform at the beginning of the year. It's all about using these business deals to enter a market, which is often less expensive in the long run and more effective than trying to outright get a license themselves, which can take a while and be very costly. What's more is that there are only a limited number of licenses granted for Italian online casinos, so purchasing a company that already has one can often be the only convenient way to get in.

    Long-Term Strategy

    In the long run, NYX Gaming's strategy here is effective, but typical. A lot of business deals like these that involve purchasing a smaller company as a vehicle to effectively have licensed content distribution in an area has become extremely common. Over the past couple of years, NYX has shown a willingness to make these types of deals for the sake of expansion with the idea that the long-term profits will make it a worthwhile investment. So far, they seem to have been correct in this assessment.

    Related News

    • Softswiss integrates blueprint gamings titles

      Gambling News

      SoftSwiss Integrates Blueprint Gaming’s TitlesIvan Stefanovic28 July 2021

      A leading online casino provider, SoftSwiss, is pleased to announce a partnership with Blueprint Gaming, a casino brand that has been in the business of developing games since 2009. SoftSwiss will integrate premium games from the leading provider. With more than 10 years of experience, it has created over 300 online slots with various themes and its games guarantee a unique online gaming experience.

      Read full article
    • Booongo signed an agreement with flow gaming

      Gambling News

      Booongo Signs Agreement with Flow GamingIvan Stefanovic09 April 2021

      Booongo, an online slot developer, has boosted its presence in the market with the integration of its suite of games with Flow Gaming. This will make games such as Dragon Pearls, Tiger Stone, Sun of Egypt, Thunder of Olympus Hold and Win available across Flow’s network. In addition, their promotion tools are created to increase loyalty and will be available to the provider. Booongo has also strengthened its influence across Latin American markets by agreeing with Virtualsoft.

      Read full article
    • Endorphina enters italian market after the deal with aresway

      Gambling News

      Endorphina Enters Italian Market After Deal with AreswayIvan Stefanovic16 March 2021

      Endorphina, a slot machine developer, has joined the Italian gambling market after a partnership with Italian operator, Aresway. The deal will further strengthen its presence in the gaming market across Europe. According to the arrangement between Aresway and the Czech provider, which has innovative multi-channel technology and products, the deal will give the operator access to a unique range of slots under the popular developer’s portfolio. Mutually Beneficial

      Read full article