• Game360 Platform Vehicle for Italian Expansion for NYX

    01 May 2016

    Italy regulations

    In the current online gambling market, each individual country has to handle their own regulations and legislation for how they handle the industry. In Italy, Sisal is one of the largest providers for online gambling services that exists, and getting on their platform instantly means a much larger presence on the scene in that country. This is exactly what NYX Gaming has managed to do with a set of strategic moves.

    The Purchase of Game360

    Back in January, we reported that NYX Gaming had purchased the Game360 platform, an online casino platform designed to pull titles together from multiple software providers under one name. The point of this move is that Game360 was already licensed in Italy, and this gave NYX an "in" to expand in the country. It was a crafty move that's a great example of the type of business strategy that is necessary to expand in today's fragmented industry.

    The Sisal Deal

    The new deal has Game360 as a platform getting on with Sisal, and this is the type of deal that NYX was hoping to get when they purchased the Italian platform at the beginning of the year. It's all about using these business deals to enter a market, which is often less expensive in the long run and more effective than trying to outright get a license themselves, which can take a while and be very costly. What's more is that there are only a limited number of licenses granted for Italian online casinos, so purchasing a company that already has one can often be the only convenient way to get in.

    Long-Term Strategy

    In the long run, NYX Gaming's strategy here is effective, but typical. A lot of business deals like these that involve purchasing a smaller company as a vehicle to effectively have licensed content distribution in an area has become extremely common. Over the past couple of years, NYX has shown a willingness to make these types of deals for the sake of expansion with the idea that the long-term profits will make it a worthwhile investment. So far, they seem to have been correct in this assessment.


    Related News

    • 21 September 2017

      Scientific Games Announces Acquisition of NYX Gaming Group

      Las Vegas-based world lottery and casino gaming giant, Scientific Games Corp (NASDAQ:SGMS) has announced it will acquire Canadian gaming group NYX (NASDAQ:NXXYF) for about $632 million which will greatly expand the company's current digital and online gaming portfolio. The sale price was a slight premium on the price of NYX shares yesterday which opened and closed at 0.94 after remaining virtually flat for over a month.

      Read full article
    • 16 August 2017

      NYX Gaming Group Makes Senior Appointment to Commercial Division

      NYX Gaming Group Limited (TSXV: NYX) has announced the appointment of Steve Mayes as its new Third-Party Sales Director.  Mayes comes to the casino, sportsbook, lottery and bingo supplier after a long spell at Playtech. There, some of his most recent responsibilities fell under the title of Commercial Director where he headed up Playtech's Open Platform and worked with third-party game providers. Prior to that, he worked there as part of the Ash Gaming Commercial team.

      Read full article
    • 11 April 2017

      NYX Gaming Group Adds Partnership With Nederlandse Loterij

      There are all kinds of new business deals happening in the gambling world, especially in places like Europe where they are still in a process of figuring out regulation with a balance between the individual countries there and the European Union as a whole. The Netherlands fairly recently established Nederlandse Loterij, a national lottery, and they have already made an important deal with the NYX Gaming Group. The Nature of This Deal

      Read full article