The way licenses are handled in Europe right now is complicated because each country handles regulation in its own way, and there are no unifying standards. This means that each casino operator or software company has to work towards getting a variety of licenses, and EveryMatrix has added to the list of licenses that they have earned by getting licensed in Denmark for offering online gambling services.
The Danish Market
It's important to realize that Denmark regulated their online gambling market relatively late in the game. They came after a number of other nearby countries, and this created a situation where they are effectively playing catch-up and trying to get up to speed with licenses for popular companies. EveryMatrix has taken advantage of this by getting in as soon as possible so that they can offer online slots and other types of games in the country, and that just goes to show that they're taking the initiative and getting into as many regulated markets as they can.
The Regulated Market Difference
As far as markets go, there are two main types at this point in the industry. You have regulated markets like Denmark that have full-fledged licensing processes, and you have unregulated markets where it's a bit of a gray area or isn't monitored at all. The focus has shifted from the unregulated market to the regulated environment, and many companies are pulling out of countries where there is no regulation, even if it's not strictly illegal. The point is that these businesses have their reputations to consider now when trying to get licensed, and it doesn't look good if they operate in areas where there is no licensing process in place.
What a Danish License Involves
There are a total of eight different certifications that go into getting a license to operate in Denmark. They're all processed by a third-party testing firm, and this is considered to be one of the toughest licenses to get because of the in-depth testing that a company has to go through to get it. The key here is that Denmark is developing a bit of a reputation like the United Kingdom in terms of having their license mean a lot in the industry, and that helps licensed companies like EveryMatrix get a bit of a rub and boost their value overall.