Over the past five years or so, the regulation of the online gambling industry has taken on a completely different form than it saw before, and many countries in Europe started regulating the industry on an individual basis. EveryMatrix has really gotten on the ball with this type of regulation after picking up their fifth license this week after earning the ability to run their games in Belgium. This is another important bit of growth for the company.
How Regulatory Jurisdictions Work
The way the regulatory process works right now in Europe is that each individual country has their own set of rules for how they handle online gambling. For the countries that require a license, they create a protected market where players can choose from operators who have submitted applications and been approved by that particular country's regulatory body. The idea is that this brings in revenues in the form of taxes which can then be used to pad the country's budget. Some of these funds are also used for programs to help people with problem gambling issues, which is a good use of the money.
EveryMatrix's Game Selection
This is good news for players in Belgium as well. EveryMatrix has a really good selection of online slots and other games, and this will give them access to those games through operators who choose to carry them. Whenever you give players more high-quality options, it creates an even larger upward pressure in the form of healthy competition. It's this competition that drives the industry forward and that fuels innovation.
Riding This Momentum Into the Future
EveryMatrix is on a bit of a roll now, and if they keep this up, they could end up licensed in several other countries in 2016. As they continue putting out high-quality games and giving players lots of fresh content, they're gaining quite a fan base, and this is helping them to get in on the action with even more operators. As this momentum continues, they get even more players to play their games, which builds their popularity even further, and the whole process snowballs. For now, we'll see how much their new reach in Belgium helps them and start to try to anticipate where they'll pop up next.