EveryMatrix CasinoEngine's Exceptional Growth in 2024

In 2024, EveryMatrix's casino division achieved significant milestones as it celebrated its 12th consecutive quarter of growth. This marks three years of continuous success, driven by successive expansions and the implementation of groundbreaking technologies. The flagship product, CasinoEngine, emerged as a pivotal driver of this growth, processing an awe-inspiring 62 billion game rounds from January through November and generating a turnover of €64 billion.

The results from the third quarter alone underscored a Gross Gaming Revenue (GGR) of €709 million, signifying a substantial 53% increase compared to the previous year. Over the past year, the division recorded €2.6 billion in GGR, marking a 63% increase from the previous year and highlighting the effectiveness of EveryMatrix's investments in advanced technologies and strategic collaborations.

Innovative Solutions Enhance Player Engagement

A crucial component of EveryMatrix's success narrative is the introduction and expansion of advanced loyalty and gamification features. Throughout 2024, CasinoEngine broadened its offerings with solutions developed to enhance player experience and operator profitability. This array includes features such as tournaments, challenges, and mini-games, with standout tools like JackpotEngine and the newly implemented LoyaltyEngine.

Entering 2025, EveryMatrix plans to debut EngageSuite, an innovative collection of six loyalty and gamification tools intended to heighten player engagement across various gaming platforms. This suite empowers operators to create tailored player journeys, allowing users to select and personalize the rewards that matter most. Among the suite's highlights, LoyaltyEngine stands out by rewarding player loyalty through customizable experiences. Players earn Experience Points (XP) to unlock new levels and benefits, accumulating coins that can be exchanged for merchandise or digital rewards.

Operators benefit from a versatile system that adapts earning rules, reward expiration, and engagement strategies to distinct business objectives, fostering deeper connections with players. Additionally, the company's commitment to combat bonus abuse materializes through the anticipated launch of Bonus Guardian in early 2025. This AI-driven solution aims to identify and mitigate bonus abuse using machine learning and predictive modeling, which discerns fraudulent behaviors, facilitating accurate responses by operators.

Sustained Growth and Vision for the Future

Stian Enger Pettersen, CEO of Casino at EveryMatrix, lauded 2024 as an exceptional year for the casino sector, noting the combination of consistent investment in core products and innovative product developments that have fueled consistent growth over 12 record-breaking quarters. 'It’s been an outstanding year for casino with continued investment in our core product in addition to a series of new product innovations that have enabled us to continue to build momentum and accelerate our growth to a record 12 consecutive quarters.'

This growth is attributed not only to strong relationships with operators but also to strategic reinvestments in innovative solutions, ensuring future growth remains robust. 'This year’s profits are fed straight back into the development of tomorrow’s solutions, so I’m convinced the success will continue into 2025 and beyond.'

EveryMatrix's unwavering focus on harnessing cutting-edge technologies and personalization of player experiences underscores its leadership in the iGaming sector. By rolling out advanced tools like EngageSuite and Bonus Guardian, EveryMatrix is strategically positioned to maintain its upward trajectory in 2025 and extend its industry leadership.

Source: EveryMatrix Achieves Record Growth in 2024, lcb.org, December 27, 2024. 

By GamesAndCasino