Lion Gaming Casinos

The competition in the iGaming and online sports betting market is getting more and more intense, both for operators and software or content providers. Many online casinos and sportsbooks choose to operate on turnkey solutions supplied by dedicated software developers, and there’s plenty of competition in this segment as well.

Overall, the global iGaming market has grown from a value of around 20 billion dollars in 2010 to a projected 88 billion in 2023 and is expected to reach a staggering 153 billion in 2030.

Where does Lion Gaming fit in? 

Well, the company presents itself as a platform provider, both for online casinos and online sportsbooks, so they don’t actually develop their own content for these industries. However, their solutions do seem quite innovative and fresh, presented under the “bleeding-edge technology” slogan.

Company Background

Lion Gaming has its headquarters in the city of Calgary, which is located in the province of Alberta, Canada. The company is led by Duncan McIntyre, who serves as President and Chief Executive Officer, and Ted Yew, the Chief Financial Officer.

The company has over 40 online casino and sportsbook brands as its customers at the moment, but it is looking to expand and forge new partnerships in the coming months in order to grow its customer base.

In a recent interview, Dan Janik, Chief Marketing Officer of Lion Gaming, described the firm as “a global company with global aspirations.” He also explained that Lion Gaming is targeting both established and emerging iGaming markets, while keeping an eye on the ever evolving regulatory frameworks. In fact, the company considers compliance as “a pillar of success” and its expansion will be made in accordance with regulatory frameworks in various markets.

At the start of 2023, Lion Gaming made a significant step as it acquired 1Click Games, a company which provided white label and turnkey online casino and sportsbook software, land-based casino solutions, lottery software, and game aggregator solutions.

This move allowed Lion Gaming to further expand its business as 1Click Games joined the company with several online casino customers already on board. Lion Gaming decided to keep 1Click Games as a separate brand, which continues to supply its services to online casinos from all around the world.

Moreover, the acquisition brought Lion Gaming Group an experienced workforce with solid expertise in various sectors of the iGaming industry, including engineering, software development, UI/UX design, payments, compliance and customer service.

Game Selection

As mentioned above, Lion Gaming does not create its own gaming content as the company focuses on creating and providing technology and turnkey platforms for online casinos, sportsbooks and esports websites.

However, the company does have a vast portfolio of casino games which it offers through partnerships with some of the world’s most prolific and well-known suppliers of gaming content. Lion Gaming offers over 7,000 casino games from more than 80 different providers, ranging from classic slots to table games or live dealer games. Among the suppliers in the portfolio of Lion Gaming we can mention big names such as Evolution, Microgaming, Playson, Pragmatic Play or up-and-coming studios such as Stormcraft or Tom Horn Gaming.

Now let us go through the products that Lion Gaming has actually created:

White Label Casino Platform

The company’s white label casino solution is built with its proprietary Fer0x engine at its core, a technology that took years to develop and that features great speed and scalability. The white label casino software features both the latest technology and appealing design, an aspect that is very important when trying to attract players in such a competitive market.

The company’s Fer0x Casino platform comes fully equipped with a modern-looking website but also with an advanced back office system that gives casino operators full control over the business.

The casino platform’s back office can be used to set up bonus systems for the online casino, take care of email marketing, manage an affiliate system, and it also features an intuitive Player Account Management (PAM) system.

The Fer0x Casino platform also has powerful tools to help online casinos with player segmentation, allowing for the creation of personalized engagement actions and targeted promotions.

Casino operators can also take advantage of the platform’s bonus systems, which allow them to create promotions that should enhance player retention, loyalty and engagement. Moreover, casino operators can also manage their affiliate network right from the Fer0x casino platform, with access to insights and reports regarding the performance of each of the affiliates.

The casino platform provided by Lion Gaming also allows the operator to easily track and monitor essential data such as the total number of players, new player acquisition, deposits, pending withdrawals, gross revenue, and net wins.

The design of the casino platform is fully customizable, allowing each casino brand to add its own personal touch and create a truly unique experience for its customers. Almost everything within the online casino can be customized, from the table felt displayed in certain games to casino chip and card designs.

Moreover, the platform comes with extensive solutions when it comes to payment gateways as it enables operators to accept wagers in more than 1,000 different cryptocurrencies, from Bitcoin and Ethereum to some altcoins that most people have probably never heard about.

The design of the Fer0x Casino platform is fully responsive, which means that it seamlessly adapts to the device used by the player. The platform displays equally well and gameplay can be fully enjoyed both from desktop or laptop computer and on mobile devices such as smartphones and tablets.

Lion Gaming has also thought about compliance when designing the white label casino platform, so it comes with secure KYC protocols and content coming from licensed and trustworthy providers.

White Label Sportsbook Platform

The company’s online sportsbook platform is also powered by the Fer0x engine and it features good-looking design along with a solid back office that allows the operator to manage and fine tune its business.

Speaking of the back office, it includes a full suite of features that range from customizable bonus systems to dashboards packed with relevant information and affiliate management systems. The platform’s back office also allows the operator to set up email marketing campaigns without having to resort to third-party solutions. 

The Fer0x Sportsbook software also gives operators the ability to adjust bet limits according to their business model, from those who want to attract high rollers to those who keep a close eye on profitability.

Lion Gaming’s sportsbook is integrated with Sportradar, one of the leading suppliers in the online betting industry, which means that it has excellent odds and great coverage of all major sports events from all over the world. The platform also offers live ive and in-play betting, something that most sportsbook customers want.

The Fer0x Sportsbook platform also has a great coverage of eSports as Lion Gaming has forged a partnership with Oddin.gg, the leading B2B provider of eSports betting solutions. This means that the platform offers access to betting on the most popular titles in this field, such as League of Legends, Dota 2, Counter Strike, and Overwatch.

The platform also offers fully customizable design, allowing sportsbook brands to tweak the appearance of the website in compliance with their own branding and taste. Secure payment gateways are also in place, allowing operators to take bets both in traditional fiat currencies and in several different cryptocurrencies.

Lottery Platform

Lion Gaming also has a special solution lined up for lotteries, offering a secure network for purchasing tickets to the world’s biggest lotteries, along with a comprehensive platform which allows operators to run their own lotteries and contests.

The lottery platform supplied by Lion Gaming is easy to manage as many of its processes are automated, allowing operators to focus their energy and efforts on other sides of their business while maintaining an efficient lottery operation.

Operators can design and launch their own custom lotteries using this platform, offering their players an unique way to entertain themselves while driving more revenue to the business.

The platform comes with an embedded risk management system and insurance policies that offer coverage for jackpot wins. This means that operators don’t have to worry about getting into financial trouble if a player manages to land a big jackpot win at the lottery.

Along with the potential to create custom lotteries, the platform also gives operators access to 22 of the most popular lotteries from Europe, 5 different Canadian lotteries and also some of the most prominent state lotteries in the United States of America.

To Sum It Up…

Lion Gaming stands out through its comprehensive and complete offering of turnkey solutions for online casinos and sportsbooks, providing fully customizable platforms with powerful back office tools and a solid engine at the core.

Their solutions are particularly appealing to operators that want to run businesses that focus on cryptocurrencies, as the platforms provided by Lion Gaming are ready to process payments in several such denominations.