Earlier this week, leading gaming technology company Pariplay Ltd. announced the launch of a new mobile gaming platform that is has dubbed eyeon. This announcement is interesting and exciting because this platform is for mobile games inside brick-and-mortar casinos. Giving their land-based casino clientele the ideal system for mobile accessibility is a smart move that allows Pariplay to corner a larger piece of the market.
The Eyeon platform was recently given certification by the software testing group Gaming Laboratories International, which is an important seal of approval since GLI is held as an industry standard for gaming software testing. The driving idea behind eyeon is to allow Pariplay's land-based casinos to tap into the explosive growth of the mobile casino scene to enhance the gaming experience of their patrons.
Eyeon Allows Brick-and-Mortar Casinos to Capture the Mobile Market
The Eyeon system actually allows casino visitors to download a proprietary, branded app for the casino they are in, which in turn gives the visitors exclusive access to special digital content. This content includes virtual sports gaming, video bingo, interactive online slots and a host of other top-tier mobile games curated from leading industry developers. Casino customers can even access the games on both iOS and Android systems via a special app on the casino's own mobile devices.
Pariplay achieves this feat by seamlessly integrating Eyeon with the existing CMS and IT software of its land-based casino clients. This also gives each casino's player pool access to Pariplay's entire portfolio of online slots, instant win games, bingo and scratch cards. As long as visitors remain on the casino's premises, they have a full range of real-money games at their fingertips, regardless of how crowded the casino floor may be. In fact, Eyeon even supports TITO technology, so players can simply use their smartphone's camera to scan a voucher and start playing immediately. Another great feature of this system is that once a player leaves the designated gambling area, the mobile app seamlessly transitions from real-money play to a social or play-money version of the game.
Gili Lisani, Pariplay's CEO and founder, believes that this mobile software solution will "transform American patrons' casino experience. Lisani went on to say, "Eyeon allows casinos to offer their patrons a truly omni-channel experience, which will have a significant impact on their overall customer engagement and, ultimately, their bottom line."
Pariplay Press Release, Pariplay Ltd. Unveils Eyeon Ahead of G2E 2016 pariplayltd.com, September 14, 2016