X Games and Stake Forge New Path in Sports Betting

In a groundbreaking move, X Games has formed a pivotal global alliance with Stake, officially designating the latter as the exclusive online casino and sports betting partner for the inaugural X Games League (XGL). This partnership comes in tandem with the league’s launch, setting the stage for a fusion of high-stakes competition and cutting-edge fan interaction through integrated sports betting. A key component of this agreement emphasizes enhancing X Games' digital footprint by connecting with tech-savvy fans worldwide. Stake, known for its prominence in the online betting and casino world, will incorporate real-time betting functions throughout the X Games framework, with data-driven insights from Alt Sports Data enhancing the experience. This collaborative effort underscores X Games' dedication to broadening its reach and invigorating fan participation. Through Stake’s advanced betting technology, spectators can now be part of an immersive experience that ties together live competitions and betting opportunities.

Innovations in Streaming and Betting

The collaboration features several innovations, including the exclusive live streaming of all four annual XGL events on Kick.com. Notably, this includes the eagerly anticipated Winter X Games in Aspen, alongside the Summer and Winter XGL Drafts. This strategic move ensures fans can follow every pivotal moment of the season from anywhere in the world. During these broadcasts, real-time betting odds, driven by Alt Sports Data, will be integrated, providing a comprehensive fan engagement experience. This seamless blend of live sports action with interactive wagering is designed to heighten the viewing experience and encourage greater audience participation. Additionally, the partnership introduces an Athlete Ambassador Fund, aimed at empowering top-tier X Games athletes to generate unique, co-branded content. This initiative allows these athletes to engage directly with their fanbase on a global scale, promoting both visibility and interaction.

Leaders Discuss Strategy and Future Growth

Cherie Cohen, X Games' Chief Revenue Officer, highlighted the significant strides this partnership represents in the evolution of their brand: “Partnering with Stake is a monumental step in building the next generation of X Games. We are officially open for gaming and betting, providing our fans with the adrenaline-fueled engagement they crave. This isn’t just a sponsorship; it’s a strategic alignment that strengthens our business as we scale the X Games League globally. With the data expertise of Alt Sports Data and the reach of Stake, we are ready to redefine the fan experience starting right here in Aspen.” Adding to the enthusiasm, Akhil Sarin, Chief Marketing Officer at Stake, remarked on their shared vision: “We’re excited to partner with X Games to explore new ways fans can engage with extreme sports. Our shared focus on innovation and entertainment makes this a natural collaboration. By bringing Stake’s advanced gaming technology to the X Games’ global audience, we’re creating experiences that reflect the intensity and energy that define elite extreme sports competition.” This alliance, set to commence with X Games Aspen from January 23-25, 2026, promises to marry live action, integrated wagering, and athlete-centric content into a singular platform. This fusion marks a transformative chapter for X Games, leveraging technological advancements to widen global audience reach and tap into the evolving digital betting trends. Source: “X Games and Stake Announce Groundbreaking Global Partnership to Revolutionize Action Sports Betting”, xgames.com, January 2026 By GamesAndCasino