WinSpirit Boosts Its Live Casino Offering with LuckyStreak

In a strategic move to enhance its live casino games, WinSpirit has strengthened its alliance with renowned live casino provider LuckyStreak. This partnership has culminated in the launch of a fully branded live baccarat game, building on the successful introduction of a personalized live blackjack table earlier in April 2025. This initiative aims to further engage players and extend their gaming sessions by offering a uniquely tailored gaming experience.

Revolutionary Customization with SmartStudio Technology

The new baccarat game is powered by LuckyStreak's innovative SmartStudio greenscreen technology, which provides operators with unparalleled customization capabilities. This technology allows nearly every aspect of the game to be tailored—from the background and table layout to the brand elements and color schemes—ensuring that the gaming experience aligns perfectly with WinSpirit’s brand identity. SmartStudio represents a significant advancement in live casino technology, eliminating the need for physical sets while maintaining high-definition streaming, multi-camera setups, and advanced video layering. This adaptability enables operators to swiftly change themes, align games with promotional campaigns, or seize new opportunities, all while preserving a polished aesthetic. This flexibility also allows for real-time updates to the gaming environment, providing a seamless and personalized gaming experience for players. Ido Kamiel, COO at LuckyStreak, highlighted the benefits of this technology, stating: "Extending our partnership with WinSpirit to include a fully branded version of our leading live Baccarat game demonstrates the power of our SmartStudio customization to engage players and deliver a world-class experience. It also substantiate the flexibility and ease with which we can transform our partners' game settings, enabling them to offer a truly tailored and enjoyable playing environment."

Enhancing Brand Engagement and Player Experience

For WinSpirit, this expansion of its live casino offerings is a crucial part of its strategy to deliver top-tier, differentiated content designed to captivate players. The ability to present a visually distinct and interactive baccarat table plays a key role in fostering customer loyalty—a primary focus for the company. Oleksandr Kotsenko, Business Development Lead at WinSpirit, expressed enthusiasm for the SmartStudio implementation: "We’re very impressed by LuckyStreak’s SmartStudio and how it puts the power to build unique, stimulating gaming experiences for our players into our hands. Loyalty is king and their enjoyment and satisfaction is at the heart of our strategy to build long-lasting relationships with customers by thrilling and satisfying them at these key moments of truth." Kotsenko further acknowledged the operational advantages offered by the integration, noting, "Speaking as an operator, this solution’s flexibility and quick turnaround opens up a world of opportunity for us, as well as a new dimension in marketing." With the introduction of the customized live baccarat game, WinSpirit continues to innovate and align with its brand's vision, providing players with a dynamic and engaging experience. LuckyStreak's SmartStudio serves not only as a tool to support these ambitions but also as a testament to the provider's commitment to delivering customizable, high-quality solutions that cater to modern player preferences. Source: “WinSpirit expands LuckyStreak partnership with addition of branded live baccarat”, igamingbusiness.com, Sep 11, 2025. By GamesAndCasino