UAE Lottery Digital Expansion with EQL Games Partnership

In a groundbreaking development for the gaming industry in the United Arab Emirates, the UAE Lottery has announced a strategic partnership with EQL Games, a U.S.-based provider of iLottery content. This collaboration is set to enhance the UAE Lottery's digital platform significantly, bringing an exciting range of games to local players. The partnership takes advantage of EQL’s well-regarded iLottery Marketplace, which features content sourced from over 20 global studios, alongside titles created by EQL Labs. This move marks a pivotal step in reinforcing the UAE Lottery's position as a leader in the Gulf's gaming market.

Launch of Exciting New Games

To commemorate the onset of this partnership, EQL Games has launched two highly engaging titles - Marble Run and Lucky Lagoon, both designed by Random State, an EQL Games studio partner. Marble Run introduces a thrilling, fast-paced gaming experience where players select one of five marbles and a ticket price between AED 5 and AED 50. The game involves a race along an obstacle-laden track, with multipliers impacting the journey. Final outcomes, coupled with multiplier effects and ticket value, can lead to winnings of up to AED 1 million. Lucky Lagoon offers an immersive underwater adventure. Players embark on an underwater treasure hunt, selecting fish eggs to find identical pairs and uncover hidden prizes spanning 23 levels. By completing all pairs and discovering a sunken pirate ship, participants have a chance of winning up to AED 1.25 million.

Strategic Vision and Player-Focused Growth

"This is one of the most exciting lottery markets in the world, and we are honored to be a part of it," commented Brad Cummings, Founder & CEO of EQL Games. "These incredible games by Random State represent the first of many content options our iLottery Marketplace will deliver for this market over time." The venture not only marks a significant growth phase for the UAE Lottery in terms of game content but also emphasizes player engagement and satisfaction. Under the supervision of the General Commercial Gaming Regulatory Authority (GCGRA), the UAE Lottery is looking at a bright future with its growth strategy. Bishop Woosley, Director of Lottery Operations at The Game LLC, highlighted the importance of the collaboration, stating that EQL Games was a natural selection due to their ability to deliver a diverse range of lottery content on a timely basis. The overall mission of the UAE Lottery is focused on expanding access, enhancing content variety, and promoting responsible gaming practices, such as spending limits and self-assessment tools. This strategic engagement follows recent efforts in March 2025, when new instant-win scratch card titles like Karak Kash and Mission Million were introduced, showcasing a commitment to broadening the player experience in responsible ways. Source: “EQL Games and The Game LLC to Kick Off Partnership with Two Exciting New Games for The UAE Lottery”, eqlgames.com Jun 9, 2025 By GamesAndCasino