TaDa Gaming Expands U.S. Presence with EveryMatrix & BetMGM

In an ambitious move to extend its reach within the iGaming industry, TaDa Gaming has officially partnered with EveryMatrix. This strategic collaboration aims to broaden TaDa's presence across the North American gaming landscape by introducing its renowned TriLuck™ brand to the U.S. market. Initially, the launch will occur in Michigan and Pennsylvania, facilitated through EveryMatrix's advanced B2B aggregation system, SlotMatrix. This entry point into the American gaming scene marks an exciting chapter for TaDa Gaming, as it seeks to leverage its partnership with a key player in the market.

Unveiling the TriLuck™ Series with BetMGM

The alliance between EveryMatrix and industry leader BetMGM, forged in 2022, has positioned SlotMatrix as a premium platform among U.S. operators. Now, through this newly established agreement, TaDa Gaming's innovative TriLuck™ game—specifically, the 3 Coins Treasure—will be available to a wider audience in Michigan and Pennsylvania. The TriLuck™ series introduces a novel gaming approach, rethinking the conventional "triple pots" gaming structure by integrating a mechanic where three unique bonus games can be triggered from a single spin. These features are combined with captivating 3D animation and engaging design aesthetics. Additionally, the game includes lock & respin features, steady multiplier jackpots, and various bonus accumulators, all encapsulated in a theme inspired by Asian culture.

SlotMatrix: Enabling Growth and Engagement

EveryMatrix’s SlotMatrix stands out as a proprietary B2B aggregation platform, offering streamlined integration for innovative gaming content across multiple regulated jurisdictions. The platform boasts more than 37,000 titles from over 350 game developers, enhancing the player experience with integrated engagement tools like competition leaderboards and free spins. Licensed throughout North American regions—spanning Michigan, New Jersey, Pennsylvania, West Virginia, Connecticut, and Ontario—SlotMatrix is an enticing option for top-tier operators in search of dynamic, highest-grossing games. By incorporating TaDa’s rich content library, featuring over 200 games, the platform is poised to deliver exceptional gaming experiences with the inclusion of advanced gamification strategies. Arthur Lee, Business Development Manager at TaDa Gaming, remarked on the significance of this new venture, stating, "Partnering with a company of EveryMatrix’s calibre is a significant milestone, enabling us to begin our next growth cycle with global brand BetMGM." Björn Sjoberg, Chief Commercial Officer at SlotMatrix, also expressed enthusiasm, highlighting the platform's commitment to providing cutting-edge gaming content in the United States. Source: “Award-winning content provider to go live in Michigan and Pennsylvania with TriLuck™ brand”, tadagaming.com, Jul 16, 2025 By GamesAndCasino