Spinomenal Expands in U.S. with New Jersey Launch

Spinomenal, a notable provider of iGaming content, has successfully initiated its presence in the United States by launching in New Jersey. This move has been executed through a strategic partnership with a key operator, marking a significant advancement in the company's global growth strategy. This expansion is set to extend Spinomenal’s reach to a substantial new audience within the highly competitive iGaming landscape in America. The decision to enter the New Jersey market underscores Spinomenal's dedication to expanding its influence in crucial international markets and enhancing its stature within the industry. Moving forward, the company aims to capitalize on this success and broaden its footprint across the entire U.S. iGaming ecosystem.

Market Entry in New Jersey

Having experienced considerable growth, Spinomenal has made the crucial step of debuting its offerings in New Jersey. This entry allows their well-curated selection of games such as 'Demi Gods II', 'Majestic Wild Buffalo', and 'Kitsune’s Scrolls' to be accessible to local players through Pariplay’s Fusion aggregation platform. Lior Shvartz, the CEO of Spinomenal, expressed his views on this expansion: "After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE." This move represents more than just geographical expansion; it is a strategic approach to position their offerings in front of a vibrant and diverse audience.

New Developments and Legislative Changes

Adding to its successful trajectory, Spinomenal has introduced a new game title, 'Story of Cinderella', as part of its renowned Folktales series. This 5x4 slot promises players an enchantingly engaging experience with an immersive soundtrack and visually impressive graphics supported by golden pillars, enhancing its fairytale allure. The game features unique symbols that enrich its magical ambiance, including a shimmering silver slipper, an antique grandfather clock, and a magical wand. The Free Spins (FS) feature can be unlocked by landing three or more scattered FS symbols, offering up to 100 spins. Furthermore, Story of Cinderella’s essential features such as Stacked Wilds, a multifunctional Buy Feature, and multilingual support across several languages are designed to cater to a wide array of player preferences with its medium to high volatility and adjustable RTP settings. Meanwhile, legislative developments are also unfolding in New Jersey where lawmakers are reviewing Bill A5196. This bill seeks to categorize sweepstakes casinos as internet gaming operations, compelling these platforms to secure a casino service industry enterprise license and adhere to state gaming laws which encompass financial audits and responsible gaming measures. The Social and Promotional Games Association (SPGA) has shown support for these regulations. They believe that establishing clear guidelines will foster transparent, innovative, and responsible social and promotional gaming initiatives. However, these proposed changes could potentially require operators to form mandatory partnerships with land-based casinos and navigate potential financial strains due to licensing fees and tax commitments. The legislative proposal is currently being examined by the Assembly Tourism, Gaming, and the Arts Committee. Source: “Spinomenal makes US debut with New Jersey market entry”, Spinomenal press release, January 24, 2025. By GamesAndCasino