SOFTSWISS Unveils Sports Events Calendar for 2025

Global iGaming solutions provider SOFTSWISS has introduced its 2025 Sports Betting Events Calendar, aiming to highlight 84 essential sporting events. This comprehensive guide is crafted to help operators leverage significant global sports competitions, allowing them to engage more effectively with their audiences and optimize revenue streams. The calendar is a pivotal tool for operators to keep track of major sports events, ensuring they can strategically plan promotions and enhance player engagement throughout the year.

Key Sporting Events for 2025

The 2025 sports calendar is packed with events that present substantial opportunities for operators to entice players. Some of the highlighted events include the Australian Open Finals on January 26-27, marking the year's inaugural Grand Slam; the heavily anticipated Super Bowl LIX on February 9, a prime event for American football fans; the UEFA Champions League Knockout Rounds beginning on February 18, packed with high-stakes action; the Paris Marathon scheduled for April 6, drawing a worldwide audience of marathon aficionados; and the much-awaited Summer Olympics in Paris from July 26 to August 11, which promises unmatched diversity in betting options. Available for free download, the calendar spans 24 sports, ensuring a wide array of choices catered to diverse player preferences.

Betting Growth Insights and Strategies for Success

SOFTSWISS stresses the importance of capitalizing on these events to tap into the burgeoning sports betting sector. In 2024, global sports betting revenue soared to €45.43 billion, marking a 6% increase from the previous year, largely fueled by mobile betting. Popular sports such as football, basketball, and esports have seen substantial growth, with esports engaging younger audiences particularly through live streaming and real-time betting capabilities. Notably, in 2024, betting volumes surged spectacularly: Football saw a 21% rise, tennis experienced a remarkable 136% increase, American football's popularity sky-rocketed with a 650% growth, basketball rose by 115%, and table tennis saw a staggering 640% jump. These figures underscore the escalating demand for a broad spectrum of sports offerings. For operators to distinguish themselves in a competitive landscape, SOFTSWISS recommends adopting tailored strategies. These include utilizing personalized promotions, which involve offering seasonal bonuses aligned with prominent events like the Champions League or Wimbledon to cultivate player loyalty. Ensuring a mobile-first approach is crucial, as 90% of sportsbook revenue originates from mobile platforms. Seamless user experiences across devices are vital. Additionally, implementing automation for advanced audience segmentation and bonus distribution can not only enhance operational efficiency but also ensure targeted offers reach the right audience effectively. Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, stated, 'A personalized approach combined with flexible bonuses and automation is key to reducing costs and increasing player engagement in 2025.' SOFTSWISS’s emphasis on esports as an emerging vertical displays its adaptability to shifting player demographics. By focusing on esports campaigns, live streaming, and specialized bonuses, operators can effectively attract younger, technology-driven audiences. Moreover, the rising popularity of niche sports, such as table tennis and significant events like the Paris Marathon, signals the importance of offering variety in betting options. Source: SOFTSWISS Shares 84 Must-Promo Sporting Events 2025, press release, January 17, 2025. [https://lcb.org/news/softswiss-sports-calendar-highlights-84-must-promo-events-for-2025] By GamesAndCasino