RubyPlay and Eurobet Form Strategic Alliance in Italy

RubyPlay, an innovative development studio specializing in B2B igaming solutions, has made a significant advancement in expanding its footprint within the Italian gaming market. This development comes on the heels of a strategic alliance with Eurobet, a key player in the region's gaming industry. Through this collaborated effort, RubyPlay is poised to exhibit its renowned slot games, which include popular titles like Immortal Ways Buffalo and Diamond Explosion 7s, on Eurobet's well-regarded online platform.

This partnership underscores an essential chapter in RubyPlay’s quest to penetrate the Italian market further. The gaming industry in Italy is a heavily regulated yet pivotal domain for growth, offering a competitive landscape where partnerships with established players like Eurobet ensure a substantial boost in market presence. By aligning with one of the most reputable operators in Italy, RubyPlay underscores its determination to establish itself as a prominent entity in the Italian gaming sector.

Eurobet: Cornerstone of Gaming in Italy

Established in 1995, Eurobet has cemented its position as a leader in the Italian gaming market. The company's vast network includes over 900 retail locations managed through its franchise model, coupled with a solid online presence available on both website and mobile platforms. Its influence in the gaming world is further exemplified through high-profile partnerships, including sponsorships with prominent Serie A football teams such as Juventus.

With its strategic blend of land-based and digital gaming solutions, Eurobet emerges as an optimal partner for RubyPlay. This collaboration directly aligns with Eurobet’s mission to deliver first-class gaming experiences to its players. The deal represents part of a broader strategy for RubyPlay, which seeks to assert itself comprehensively within Italy’s regulated igaming market. As part of this strategy, RubyPlay has planned additional partnerships, further committing to its expansion in this dynamic region. Through a tailored selection of innovative slot games, RubyPlay is positioned to meet the diverse preferences of Italian gaming enthusiasts.

Leadership Perspectives on the Partnership

Reflecting on the partnership, Dr. Eyal Loz, the Chief Product Officer at RubyPlay, expressed his excitement: "We are thrilled to announce our partnership with Eurobet, a leading operator in the Italian market, as we expand our presence in this dynamic gaming region. This collaboration reflects our commitment to delivering innovative, high-quality slot games through a strategic and phased approach. By introducing a carefully curated selection of titles, we aim to provide players with a continuous stream of fresh and engaging content, perfectly aligned with Eurobet’s mission to deliver exceptional gaming experiences."

Echoing these sentiments, Alfredo Melloni, Gaming Director at Eurobet, stated: "Partnering with RubyPlay is a significant move for us as we aim to enrich our online gaming portfolio with top-tier content. RubyPlay’s innovative and immersive games are a perfect match for our player-focused approach, and we are confident this agreement will further enhance the exceptional entertainment we offer our customers."

This collaboration between RubyPlay and Eurobet signifies the launch of an exciting new chapter for both companies. As RubyPlay introduces its celebrated games to Eurobet's extensive player base, this partnership lays the groundwork for continued success and a pioneering role in Italy’s burgeoning gaming landscape. Source: Source: ''Ciao, Italia! Do you know how to say ‘partnership’ in Italian?'', linkedin.com, January 10, 2025. By GamesAndCasino