Relax Gaming Expands Aggregation Portfolio with Aviatrix Partnership

Relax Gaming has recently forged a significant partnership with Aviatrix, a developer renowned for its innovative approach to crash games. This collaboration marks a new chapter for both companies, as Aviatrix's flagship game, also named Aviatrix, is set to be integrated into Relax Gaming's aggregation platform. This move is poised to extend the reach of the acclaimed crash game to a broader international audience, enhancing player engagement across various markets.

Unique Features of Aviatrix Game

The Aviatrix game stands out with its array of unique features designed to keep players engaged. A daily reward system is embedded within a proprietary loyalty program, which is further enhanced by the availability of free bets through promotional codes. The game also keeps its visuals fresh and engaging by incorporating seasonal themes that celebrate international holidays and events such as Christmas, St Patrick's Day, and Rio Carnival. Additionally, the game's network tournament framework offers a substantial prize pool of €4 million, providing high-stakes excitement that not only captivates players but also serves as a powerful tool for operators to attract and retain users.

Strategic Growth and Leadership Updates

The partnership between Relax Gaming and Aviatrix is met with mutual enthusiasm for strategic growth. Katie Fraser, Head of Partnership Success at Relax Gaming, expressed her confidence in the new addition, stating: "We're always looking for partners who bring something different to the table and Aviatrix does exactly that. Their crash game is packed with features that drive engagement and their focus on player loyalty and ongoing innovation fits perfectly with what we want to deliver to our operator network. We're excited to help bring Aviatrix to new audiences." Liam Mulvaney, Head of Sales at Aviatrix, echoed this sentiment, adding: "Relax Gaming needs no introduction, and we're absolutely thrilled to see Aviatrix joining their platform. This partnership will put Aviatrix in front of new audiences around the world and we're working closely with the Relax team to ensure a smooth rollout to operator partners. It's another key milestone in our mission to bring Aviatrix to even more players globally." The inclusion of Aviatrix's content further enriches Relax Gaming's aggregation suite, which already features games from both major and emerging developers, reinforcing the company's strategy to diversify its portfolio through strategic collaborations. In a separate but related development, Relax Gaming has bolstered its executive team by appointing Angela van den Berg as General Counsel. With 17 years of legal experience in the iGaming sector, Angela's expertise spans corporate, commercial, and intellectual property law. Her previous role as Chief Legal Officer at Games Global saw her develop the company's global legal infrastructure and provide strategic oversight. In her new position at Relax Gaming, Angela will be based at the company's Isle of Man office, overseeing all legal functions and advising on corporate strategy as the company continues its international expansion. She is also the Chair of the Love Tech charity, which focuses on promoting STEM education and mentorship for young women, aligning with her broader commitment to empowerment and education in the tech sector. CEO Martin Stålros commented on her appointment, saying: "We are delighted to welcome Angela to Relax Gaming. She brings a wealth of experience and knowledge to the executive team and I look forward to working with her as she reinforces Relax Gaming's commitment to strong legal responsibility and compliance." Angela van den Berg herself expressed her enthusiasm about joining Relax Gaming, stating: "It is an honour to be joining Relax Gaming at this exciting part of the group's journey. I am looking forward to working with the incredible team at Relax and to support the business as it continues to grow as an acclaimed and esteemed player in the iGaming industry." Source: Relax Gaming grows aggregation portfolio with Aviatrix partnership, relax-gaming.com, May 2, 2025. By GamesAndCasino