Push Gaming Joins Forces with Interwetten to Expand Reach

Push Gaming has taken a pivotal step forward by launching its renowned slot content in collaboration with Interwetten, a leading iGaming operator in Germany. This partnership marks a significant advancement in Push Gaming's strategic efforts to broaden its presence within the regulated European markets. Such collaborations not only highlight Push Gaming's growth momentum but also its steadfast commitment to delivering exceptional gaming experiences across various jurisdictions.

Expanding Reach and Quality Gaming

Boasting a considerable customer base nearing two million, Interwetten significantly enhances the visibility and accessibility of Push Gaming’s popular slots. Initially, these slots will debut on Interwetten's primary platform and will eventually extend to all associated brands. Reflecting on this development, Fiona Hickey, Chief Business Development Officer at Push Gaming, remarked, “Interwetten is a name synonymous with the highest quality offering for players worldwide and so naturally, this is an important partnership for Push that mirrors our long-term ambitions.” She further elaborated on how the studio's expanding portfolio of innovative titles solidifies its established position in the market.

As a result of this alliance, Interwetten's extensive player base can now enjoy Push Gaming's vast array of thrilling games, including recent hits like Cats of Olympuss and Big Bam-Book, along with fan favorites like Wild Swarm and Razor Shark.

Enhanced Gaming and Payment Options

Interwetten, a prominent name within the iGaming sector in Germany, is known for its reliable and diverse gaming offerings. The partnership with Push Gaming aligns perfectly with Interwetten's goal to elevate player engagement and provide top-tier entertainment options. Mario Bilic, Director of Product Management CRM & Content at Interwetten Group, commented on the collaboration's significance, stating, “Push Gaming's content needs little introduction to slot enthusiasts. The quality and choice it delivers to our entertainment-hungry players is unrivalled and makes for the perfect addition to our casino lobbies.” By teaming up with a high-caliber provider such as Push Gaming, Interwetten aims to strengthen its market presence while offering its players a diverse range of engaging and high-quality gaming options.

In a further bid to heighten player experience, Interwetten introduced OKTO.CASH, following its partnership with payment service provider OKTO. This new feature is designed to enhance payment processing capabilities by simplifying cash-to-digital transactions. Players can now deposit cash into gaming accounts at more than 14,000 retail locations across Germany, including popular outlets like Avia, Esso, OMV, and Shell. This strategic initiative underscores a strong understanding of player preferences in Germany, where many favor cash transactions, and showcases Interwetten’s ability to adapt to market demands.

With the integration of OKTO.CASH, Interwetten not only enhances the user experience but also positions itself advantageously within a highly competitive market. This development complements their strategic decision to focus on regulated and widely recognized sports events by eliminating all amateur football events from their betting locations, thereby refining their offerings.

Source: “Push Gaming Goes Live with Interwetten Group”, pushgaming.com, October 24, 2024. By GamesAndCasino