Pragmatic Play's Esports Betting Expansion with Data.Bet

Pragmatic Play Sports has cemented a strategic partnership with Data.Bet, a renowned sportsbook technology provider, to boost its esports betting services. This collaboration combines the strengths of Pragmatic Play's innovative sports division with Data.Bet's extensive esports infrastructure, promising a robust solution for one of the fastest-growing segments in the gaming industry. The alliance signifies a step forward to meet increasing demand for esports betting, encompassing a wide array of over 30 prominent titles including Counter-Strike, Dota 2, and League of Legends, among others.

Enhancing Services with Comprehensive Data and Tools

Through this new partnership, Pragmatic Play Sports gains comprehensive access to Data.Bet's vast esports catalogue. This integration includes low-latency live streaming, real-time scoreboards, official data feeds, and a customizable Multi Widget designed to offer a seamless experience for operators and bettors. Gareth Crook, SVP of Sports for Pragmatic Play, expressed enthusiasm about expanding their esports product in collaboration with Data.Bet: "We’re delighted to expand our new esports product in conjunction with DATA.BET. This partnership delivers a complete esports solution powered by official data, giving operators reliable pricing and extensive event and market uptime." Crook emphasized that the platform not only provides data feeds but also vital tools for trading and risk management, ensuring operators are well-equipped to succeed. He highlighted the burgeoning nature of esports as a global betting vertical and stressed the value of an official-data approach in their dynamic product portfolio.

A Vision for a Scalable Global Platform

This collaboration is more than just a short-term arrangement; it's a strategic move aimed at long-term growth and success for both entities. Otto Bonning, Head of Sales at Data.Bet, remarked on the partnership as a means to grow within the esports sector while offering Pragmatic Play Sports a valuable, revenue-generating product. "This is a long-term alignment where we will grow in the esports space together and deliver a strong, revenue-generating product to Pragmatic Play Sports and their clients," Bonning stated. This venture aligns with Data.Bet's strategic intentions to deploy flexible and high-performance tools in the wider iGaming landscape. Moreover, they plan to introduce more esports disciplines by 2026, further extending the reach and depth of their product offering. As the global esports wagering market expands, particularly attracting younger bettors seeking immersive, real-time experiences, this timely partnership is poised to capture significant market interest. Pragmatic Play's strategy prioritizes official data and compliance, vital in today's tightening regulatory environment, while its modular design allows operators to adapt to evolving player preferences without sacrificing performance or accuracy. Gareth Crook's recognition as a Gaming Intelligence Hot 50 honouree underscores the forward-thinking leadership driving this growth initiative, cementing Pragmatic Play's position in the expanding sports betting landscape. Together, Pragmatic Play and Data.Bet are poised to seize a substantial share of the next wave in betting evolution through their innovative offerings and a well-planned roadmap for future expansion. Source: “Covering Esports Betting for Pragmatic Play”, data.bet, Sep 9, 2025. By GamesAndCasino