Playtech's Strategic Growth in North America Fuels H1 2025 Success

Playtech, a prominent name in the gambling technology sector, is amplifying its influence in North America. This region's burgeoning contribution is reflected in the company's half-year results for 2025, showcasing its proactive foray into regulated markets. In the first half of 2025, Playtech witnessed a substantial 64% surge in revenues from the US and Canada, amounting to €21.8 million, bolstered by recent affiliations with renowned entities such as DraftKings, FanDuel, Penn Entertainment, and Caesars. This growth trajectory is further cemented by Playtech's entry into West Virginia, its fourth US state, signifying a new phase in its expansive strategy. "These results show the strong start Playtech is making in its transition back to its roots as a predominantly pure-play B2B business. I’m very pleased that we have reported earnings ahead of expectations from earlier in the year, reflecting the strong performance across our key markets," stated Mor Weizer, CEO of Playtech.

Strategic Expansion and Restructuring

North America is rapidly developing into a vital segment of Playtech's B2B blueprint. The Live Casino segment has witnessed significant advancement through increased collaboration with MGM Resorts International, including new table installations at Las Vegas' MGM Grand. Additionally, in Canada, Playtech has intensified its Ontario presence through partnerships with NorthStar, Caesars, and GGVegas. More Canadian provinces are poised to pave regulatory paths that could lead to further expansion. Despite facing a larger 9% dip in B2B revenue globally, reducing to €347.6 million due to a revised agreement with Mexico's Caliente Interactive, Playtech still achieved a 3% growth in its B2B sector when this impact is excluded. Furthermore, Playtech's portfolio echoed strategic adjustments demonstrated by Snaitech's sale to Flutter for €2.3 billion, enabling a €1.8 billion payout to shareholders and reducing liabilities considerably, culminating in a net cash position of €77.1 million by June’s end. A noteworthy shift in income was Playtech's acquisition of an equity stake in Caliente Interactive, transitioning service fees to dividend income, boosting investment returns to €19.8 million. Contributions also came from Hard Rock Digital, yielding €2.1 million in dividends. Conversely, B2C operations saw a 17% revenue decline to €41 million due to the winding down of HAPPYBET and tighter control over Sun Bingo activities.

Global Expansion: Innovation Beyond Borders

In a novel expansion strategy beyond the continental boundaries of North America, Playtech has carved out a niche in maritime entertainment through a partnership with MSC Cruises, enabling retail sports betting across seven cruise ships. Passengers can now engage with betting kiosks and mobile terminals linked to their onboard accounts. "We are excited to partner with MSC Cruises and bring our retail sports betting solutions to their impressive fleet. This partnership represents a significant milestone for Playtech as we continue to expand our offerings and provide unique, engaging experiences for players around the world on land and sea," expressed Yori Arami, VP Sports at Playtech. Likewise, Mara Friso, Head of Casino for MSC Cruises, shared, "We are very proud to be able to deliver the excitement and engagement of sports gaming to our guests through our partnership with Playtech. Our fleet of modern cruise ships will provide our customers a wide array of immersive digital content as a complement to our state-of-the-art cruise casinos." Concluding on an optimistic note, Weizer added, "The second half of the year has started well, and we are on track to be ahead of expectations for the year and well placed to achieve the ambitious medium-term growth targets we set out at the FY 2024 results." Source: “Playtech released its 2025 half year results on 11 September 2025.”, investors.playtech.com, September 2025. By GamesAndCasino